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Dec. 18, 2025
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Bloomingdale’s, Harrods gear up for Mad Men premiere via multichannel marketing

March 22, 2012

 

By Tricia Carr

Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale's and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show's success.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Coty earns ‘A’ score from CDP
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