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Advertising

Bloomingdale’s, Harrods gear up for Mad Men premiere via multichannel marketing

March 22, 2012

 

Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale's and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show's success.

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