Research
November 1, 2012
By Erin Shea
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
{"ct":"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","iv":"682b3a170d9ab4eb297ace406a130d38","s":"fc77bbc1a770a926"}
Share your thoughts. Click here