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Strategy

Evolution of print media – Luxury Memo special report

September 15, 2017

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup

 

By Jen King

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

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  1. Luxury brands launch crossover ambitions at Milan Design Week
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Brands still struggling to harness the power of SoLoMo
  5. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  6. Ralph Lauren, Anya Hindmarch, luxury demand and department stores - News briefs
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Moncler, actor Jamie Dornan stretch puffer into summer
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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