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Retail

Exclusive: Alibaba CMO on see-now, buy-now, Singles Day, luxury, China and New Retail

October 30, 2017

Tmall Collection 2017 Global Fashion Show. Image courtesy of Alibaba Tmall Collection 2017 Global Fashion Show, Oct. 20. Image courtesy of Alibaba

 

By Mickey Alam Khan

In anticipation of the Oct. 31 broadcast of the second “See Now, Buy Now” Global Fashion Show on Tmall, Alibaba chief marketing officer Chris Tung talks about the event’s focus on retail as entertainment ahead of the 11.11 Singles Day, now known as the Global Shopping Festival that last year pulled in $17.8 billion in gross merchandise volume.

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  1. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
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  3. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  4. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
  5. Loewe Perfumes boutique takes shape in Seoul
  6. Burberry bans exotic skins
  7. Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
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  9. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  10. Singer Olivia Dean fronts latest Clash de Cartier campaign
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