Research
December 5, 2014
L2 Russia Luxury report
By Nancy Buckley
The success of luxury brands in Russia strongly depends upon their digital presence, according to L2’s Russia Luxury Digital IQ Index.
{"ct":"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","iv":"c30be1e2f39e4d032763101019e14e3d","s":"1aff3d94a9273e86"}
Share your thoughts. Click here