Research
December 5, 2014
L2 Russia Luxury report
By Nancy Buckley
The success of luxury brands in Russia strongly depends upon their digital presence, according to L2’s Russia Luxury Digital IQ Index.
{"ct":"zpiK5YRjC2x8a0oMoML85j0rrTmGQf9tpXYC1+nclbpDXGc87H\/CmunqxwK3p888uHnB1\/ZdWX0voAA9u3ScF\/T+1Ol4E5QxlcTnXo1EJmrnF+ZbGpKbTgOMgVYH2XulyxeV0uGfOdxl8QV7ycamvYgdzxHt6J+2fFoZawVqYi5d+cY9ZgMDnZCyBa0X2gDjKOpgsJ3hCkSJ5LT\/I5EqwLsl\/EN7cxOKpdKGt4jXNS5y30kuqudJ3\/bCqqTcl0aYwZAI9VATiSCcjMjsXlDYbE5967ViEqrLmEU8h5MfdPv+VNT4MEF9vaSArL+fosApQms2itkGQ8vgNvo\/tJmidXt+p7d2e7vhC76Y9LxRpLDYBVqBP9Anao660SDXe3osmLSGktL1cLz+k+XYk0iFN96zXAGSjpfXwTPhLNOWiQD68MP3SY2eYJiuSnKoQ1mZCK8Xu26s1M5IQWX69loWswGMhdaA7lWp59osd3jsEG1asNFJJ5pikMHZtp\/wHhC7QSyKecHDIBi94NPdpvCeqXlp0Ln49m4VJvmO8f2W64oBaglBcUunp1rFOnpsZf3H94uBr4oAjPQ7FWL\/KXeDc7\/gvsE9MCiwuhGre2RccmCBI3lHcQdl3xypRDxgZlPn23i+7WVDh3pBcd74275zG4ghqD30c1gC8IffRTK2cWJ7KFeVnMap1ESBhlaQzHvNOLuVpap6wUrgWt1GdPbAbF0CNZPYyOqFAEnm82GSbSvdRr3jl8kw0Wj4Tuiu9iDSD\/CTpPZF7w1Ejm6AEmIYDdky45PWVxDR31dTpCuhH+2VTjdDujLULUyZtoZsjfWCJXtoY+BxECInPLqku7W1AulU8U5iV7qwt8lQXMOKpbhaGIsfUPhWkWif0B2AZk\/hnCT\/HkPYNMpssmLmTTNmhTxNfF4\/Dj4ZoJ94tNIVOQygb+rUaBfKTWnDl\/JJRqDqaBAAhjCqw9QjHbaQkV1p4lZus9VoiDAP5SvXX+139hkTxgDfYVBdhsJsZAD6Ho4zJkftMra5GcMeCiri9TXMNDAc7+dnO9llg2uhTgABT7jJxyGCj+TfAKchiCUxTUiBGPhHZGPVRCrLW72F03iKLeQyKWKij8eT55+LCffVBY3jgMCfb417SGxFeItS\/v2z\/zLDfjm8iQpdNbbQj69mVILzYdwDSVLjVt6B9n71fXcC8eyhP09h2JeSY1JYhC45Q6yeZCPVn1SCfywyvD3j18X3C+ItxfNSoJqtggoUKLiuoIB0Y\/3muR84rpa54yFhP5PuzzVnqKUcj48AoRBQ2M94IJfFYncqwLIgWgwyFIkXm+Lb4MPraicZpiGUDz4MJAcWRSIvzV8hML00C2jSXmFC2yupYY\/O3LWk3U+x7iileLUO7ucg2lMoRjaugIYsaz6CFfTm73WFcggUgvI4ql5y\/iSmpoN800Ufpfx20MCVSQJKu8bDOJY4GulipizNf+jGXi2d3HExAEtXjQzH0rACcOfhtXbEsohcuQ1qp+L3TprQ0dGy4Y4ZS51yYhEnXpPdQgyor37NrG6lu0XD\/nFCSxzlMNsfQjeMbkHkptXc4hH7qOncTdEuAEOnOXhfv6dWjvwkI1SLP6Y4wcuqaMk5W0nlusMsxJSctkxjMwjnz09IhZbElbMAiIg6N8s9qT2gSqTjfYUBnwZquSYscwnONYGxFxMvLs6lC4iNnkBLwW19Km4MP1xG\/SJj5JIPW0KYX7\/TyKuXD4UOA3i0KMR49cQzazKUV+qkf53+3dZFDOeKGs22Oh0Oybz6BGsvfRRRXSW8\/2oww6w5JgnUzycS7xI3f\/Pc7AxlKzW3FIJVT7LrSwsz54eMVmJ755UAaweofN2rppohoEBhF5RtQJHavl+G1gKfRNiu+SJw1Qc7eSIhkB2AAH2FAGXYirnDST+6VXQcG78Mw43YQZsFgVCzJVYpZrjZeraikdDQcXxHYzVyYMDvKicSNaPEfHU3Noqv+0JkTMR2Fhjsb5W9b2NevM5yEG11n6Jvv8b3hWTfeHi\/0KYi+aZPHe4B9LXZnNF4R5Ia3y8cOQa\/QklvmFida6+BzoZW3QWbWtMrt4wnfTWC4XEKgEnvUbfTtn\/YCC3BdJx9SuL1MvXbe1EJHPaH5mVakAAxJLvyHNcrIRzqhIA4goP4ETovTeVLCtck2DzaDWtecVfrbV583bsO3IyiO1bbHWTor8stVHMEfLTdt7ZmBxtoG5ajNUHX8QIImln1wPk1TKDqDA+OAVEyzlPYMnNjbj+SdOZkOEkCwYNgA3l5GI5E3CO8+yVhCvW4zt0nEQJDY7Tqxy8Y826ZdEzyYQTAB1Jq0x7qPVSLuz7T5ZxHSvmmWIBnGD4kxF2hR2NwI3pbGSDFwN3IGEf+kO0EpJ6wsBH8lZ15nzEnmKvGTfBSTHV2vbmZvUorikoHIN44kRcSp4+Agmq81v+Jcr4QcrY+J5OJ4OoeQ\/ziy3uWqGSqaBX+R1v7neaMIXyB9WPtzHKPY\/PtgOmrl9RWGH\/xYsYt5pnqPTfJooy3hPz6raT\/2M0OE2OgC5drUStz76OIFFeZO+E27Z8DZgfFFfQJdKJjB3FSjJnZ5Rj6oKlsZ6fyJJ6\/+3BTNH7sbgfrI0KtvJnSbyjPznr+K0lJaMjeM+KfuofznIDwLCb9QIa9\/Jge1dcs71Fl2z1ylqbvcd1mpO6zkg73sheLLZ0s8hPiDlcH1O3GnUX9igw6wmDR3Yvu4XKIL8bjBE\/egD6S0JPdpQbLktMaq69nDDaKzX6fKd4i1Wx1aCmAkSPF4MxbqWcpcslXd42CDeuIGVelYNTFZGHnzCjol6D0uXR9FS5wGx7APkhWhGG+kHEAwfC1gQyWLlYxhlC7OmcpyPyeDE7jxrrLk0Uh3rS32hUcGF76gB9WjmPoY+k8xp8Xvi6qKtUvtu75j+l69vHkdWOj8ULVFaKzLejw5YFA+bnmJjAlLhT6OKripXRy3QSRdlctrRjEiFuaxsQRSd4Cnkoj0kjQA4bclAbBZB0HOYu7fUcWhCq0+vGdhwp33CoQULwIpmXht\/Vxo9ZfMcSPQU9ZSd5Oo9VKquA6VcMY9VN3EwTqdUIrWmZ7rgAM+9XCbpR589OO6ZeRw\/zdvJDpXtoL2s82YO4\/\/Tqx8sgzD3XKwNDqC6cgdMdt19PUJzdU90vOjMKLLvwcpSMAF4GAACedbmgBUcNKPc+xTkZpTJGMUGJPOxW3DWL0VBzIzwnkFc06RTcZjMiNOD38k8u6agMgJEp5vYcKVMV9akGRFavJAOn1Jy8hkPhM29KnTP94gAw1U3VOeHZWJ3WEnHSXlV1nN4rKM70DwcWdfWDVKuPaA3ubPyNH\/9GaLxZy0wHjUslx+B3ITjvLlnidDVaG43a4JSqiIMyw3AtTM4qQ5RE3401hdGoRLAu2TTbVc8KWtjZZsotTagzCp\/agL4k4j53g50L08uVIPKR3nJw04tJ2417f9NfB8QtvkYlrhXCiDyCMLzjCVdrSFY1e9jh+UIBdRbDW503\/e1Mc7kO7XwVnCZRUkEDPi3L3Fg9ASChqd\/wjUl0vysniG\/DEkV+WtLvh6LHyhmZBDNSi1ITM+Ime840JrPpOAzjBC0YpO7W25aQpc473sS+V288BgRWYg6o0IUn7jCVYcCBQHpF5gLRr28m4rSF4k4a71XFizr2KftBQahciQ\/wDY+ThbNUmJmcwv2dB5T76ds+E0fkUD92cspdic3HmXtm2L+EOINFvz61HOj9fpXPGdsfFwSHTG6mSi4Zxb+Mh2lm0YNA0PGrpy3PEp\/lspepb2bwoBXAQQBc1LTHICSV2Do5QPutT4B2pNz8XLUZBwVA0QeI8DjAXASoWV6\/rNFI\/4+YWz\/ijjd1FGpYlfRLYf8XQvCtze38JfS7GIB4uwYBi3q77OGa\/x+x9U2JbQJoEefTtIPWp7afO3OLHaih9fd3uvAInYJ20WAqQA2oZxgQhItUNF0OGuf7Dfu\/AKkOSzQEc6HsO2vUmfybu2voUMr20WC7BWM9GjL\/txuGkKAI09k8v6k2ZHw\/BpRsJx52sATFN1JjoH6szuziQcFAf9Rjid1ZiJCf+zi3sU619NgWwktAQTO0vCKfFF\/8k40+hn5yRCb\/2kTjf4JcGu7sM7v\/yeC+6mCqMy+fMIhTGGHerAFcyLRRt9OsYJNaQW4mnCZMBEbGyDmfzPiceWof1kiCSH0X4Ta5QZ19gxzoJSgb7llHGVzVYKexdOfTWDDGOfffFUDHeB0grTGtKTKK66MfsKwRzdCU\/DTzzXrCmxcGAdzaOqoEmlX27RnHDIkuWm3whiEXMz7GKx5Hy\/T\/xtShTHvu9FdCeSSqfLXLAy\/T2Up8tDPTD\/QsK+XJz4UGN+Ld1AT6shaNzzF8E5CCtjz2jBptrTKSwob3IfSw+qsGKSAULBx+nM9JH3W02s4ZC+Qx1ajaBijQVTFILglKxRX77OsPoutuflBVPZ7Elz5ovMW9fZsWb\/tokgd1GQB7MSx16FurZJ45GmIIRe6Imz2QfuAqsi4Ra2zpvc3fChMGun8Sp0ntbHEStZuy7AqUwgjXbqZxBMYHZecGphMBIoUfFWx+Yfx3ZIjD3EWpy9S7YpMSTSOnci4i0BRlTewOTZ8IcNQ3XR50vaRyUMbmQ0jeE0kugr+q+RWbsFXtbTc90k88exCO7t5Nqhuq4mhy\/+sLXI+k59FLrLI1NKzPMEXqHBcostd3jWXqorXtd8R9cnGjimKE56Lnh03J6LUhR\/M0htbOV4gi7DWOJ31XR96VWqPZ2y62k\/wUxZYopKMTKnrVUH0rRAzuVbjAWLcnqwL082CRmptQeiORWcXCR+vkaS73+iwjT4o2\/U1g8iRcCbbsigd39+fMFpF63JXukERhIcI3cDtxl5HD3OBgdsyV7z1brQvBgKTRVskYztzgbeoOP0HxNHKZvcRuae9kouN+X6taKH2QDSZKxPnWCBrTM9RHp+pZUjtsNf2XoDVSkjX9vYcyvlyP6yIZVLY4htZKM8dEfx1vrIfN3sSaB7wGNgmKIhY4SqnMYgUZlv\/vaZQbRfpABnObinx4PugnpO07caY2XmLUXRdDznEw\/IHjnkuNy0aFOJpHNIp23ZbpAMOpn\/dHe1p7ZVpKb8gE654+8wrC43Ak9zlUx+TJLlFcTkdNQt1nCmV1+Ng1ecDrcscQTLeUCq4WbaEqi6OCsJCFGZ1m091tKMOkwCdDKJ4DlbvnAqC9nucJktWxRft\/K493Z20FzEKlBwx\/SDQ\/43ecXlOPG7SNxtUtVaYpXlcWFzS9gmUpwx7YrJmOf2EBCvkbsdBnX7Nm82Yw3gbYcF2cQXSQC1yV3n6fNKKl5\/tKJNVRG7coY89YjggFsovcKTxahckJxZR2nkYtdDzBeQ3\/SJ7e5NNC6bLTZGKnKdA\/dsGDhP6OTloreLqbuWq88YwBGhjhJTIsl+TZyJIoxV19hR4bpVBt9ANg4f0RZZyBQRCNOCGUqUsk6uzE6BKUD9SL6QiaFJw7VcYdSV2tBKFzVDTQBAJJLj\/q4r571AwO7kbx2Ei0GOhiYjlSFNX7x1345YX3NJ5+cqfst0Yh4IXKhwRCcIaxc3XcWImfrrD1XcAZOCaXm2MCN3C5tKLq8+cIXrYi7ovPfHnSl4bQ43jotkoMKrG4Af8cUZ1TpkQZPB8ppl7DuvqeZG6lXwU7xa75edAZJzo+y1dmE2OeLZPxQSE+VYbAZg1BKlrtotW8cYPItK7aQXf1jZSMqg2ObAoKdF8wEYZGU\/uC5M+JeMVE1NnzO9W7fbo8d\/q9jESrJsPxpUJ1DOczT4xNdPHxU1RrCt3BYeuYAuwId0Gml8TznbmNPMA3jE\/mXHgaHw2\/BIlrwGedSAu\/fypggdd+cz9b3y0E1khwvlqwgj\/By8vVhaH7M\/Vz8eGFhFB5zT30UkLAxCxKX3\/s\/cRgp3tzpc3kK5S8LOkIGCS1md2egw8qKq9AFHtMTQoQtPzR1fJiaJ3MHlaTvVXbMhO83Kr93cQ1yo5ld+\/NUwnZGoQpaxR\/NTXUEK1RLKunheW9V4MwjhjXAWsuRtFAW4eO7MvZc9v9Sbx3B2A+OkzVtnskcTdpMcEbLjD4nbIEBN1jhepoYN+a0pM5AmvPqcB3Q\/5nA9eMcJYhvD3Rr2IdByUv1T6Tf6hXlzs298RGGY6\/ctMZ6m5kI7GQjKij1\/JIu\/fx6sbZn1OV4VTQ4ZulNoef0C1ws8kiZ7YD2TwkRNIisnTtT18kNNqi8+eERUWp2tEAux9sGc57PKJVjrazSl\/bTjCVfhs3aELAoNtjjZ\/5CEtwagz5xgw0o1H2qz2MaOqcoDk7885etpmXtRz5lYMJfxwqOMDNxHPp3pKx01t6nQ7FDghpWbPI8mFadW0kzCmnnJKxzJtEXHTwwqkqlmmaGqITAUjEz57Mvooy04jJWxEfjLz0I84ug0CvMDI8scSzeZ4T+9Wn4I9Sm2tsI2275Fj0y\/Xucx8ko2QSIwwT2OkyIEl22eiI1ACwT7y7vx2QSJpJAcJaNLHay7T2eYrvaEeqZ9wd424zCVCu+a6RbstVRrbE\/N607e70oY6cd3bRQQbIFin\/Z0vTsRySJPp52Egns7Lh+\/Ue2B8ScKGKmEWOLnKuzKkhfdLT7Y4qipM1y8fuocHKxd4mOj7r563r97jkYCqSjH8mlxrc4DQ8pf0gDc4Co0K5cX4+Rus8g+57AxCq7YlIQnXxjiNSdpxXxNVb7cqmahHVxOwWb2rOyoVwY2zJqjufquyaafVHEIQecx3Jul95Yc7TdlJe9HXZ\/DQoKt4B5rMUuZ74yrk+GQt4XbJWoA+2kr+e2NpKxbEk4wwD5P\/7oZe9Q2uSWnIwrx5agAqRd5uSyvwTnA5it7\/7tpiy0LcceRgBRMvBHgFPJj6HLmQ3DgqZVIF1ykEeIwgA6k0P0E0RNfmhyz\/6rBt\/4uK7lFEkGfIjENzylMSfXjnnWb9CUrROJxNDQsLEgBDlZhY\/q\/9JjAnBD1txy211t2Q6nZTHYpPOPU5PvurPbuPARDSCtkrsPZQuc6sQipKsQuyJLgEkyCqp3egeolCN7sgphnp8bGd1\/3HRIyUIMxoLSGDLX8wbjwJcKX+I0\/IqWzOczA9F5VrxbQkZi\/rtW7LkvuZz1qIfnJKST\/AN6FITKhoOaVeQCXf3H7bENJML9q\/ue8Cg0iEwno2FoDfwB3lB1cf0SGsSAMRXka67QAZ\/sIU3x++imBmdOT\/frSvRCB8zUlPDih0UQUrEumJ9Td7mCTiufA1qudxT\/BK1OCgSNzafSaV4MM0EWUqdLfpqRW+013Sc8fZTZKyMNvuOYjXPI+NTIdQVHBVhyepQbayhZbKrqozKpPkpib4h0jgxJvI3H1tqEGYQvq+yODicn\/jIjfcfm1f1i9p0dKLuu0otmMl3nn9s3zlxFeVbZlOyM3bOT7N5Jr9TNUNpzlz3pov7QdtgPSOFgzVB5JJdcExjDQrJEmA3xPWl+uUPjQO7sm1jEStFbPCcgn16i5lD4l\/zQEweD8c9TVJGZJO4AFRl76daZFaD\/w9VI8QfsYiVUQ5thbLeChYLtFFMWeT\/hQsjZWA3U2elUBEGKk2d+Qq5P9s6dMAHZCxR2Cjya+Od9Ia8\/CABCpyG\/kjJqo86OzyxEtpDwtCjELDD0hmUYWagMAraT8H+tyuob8odIZzdjJsN6rqGvnVFei5Qp383rs84YVxeLPYHdj96gOUqu8iBqx0EhtrdgGH1YcvJExJ5Ut185B5TqjdNU6aqX43r9fx\/RbYmQpKSEzPhxsVKyt6MOC7RRIFmy56Kegtc5zA9Wvz\/wYlfjxg+VIDJvqmT6yYzSbCuFjRW1HUA3BO6X+AkfleWhXfc9DpKuMgI+U9vF1LMq7gPrdwtlQF6dQx69X437CJW2UC6pV\/gbOf\/hV\/tkbBX6ItU8cYtmR2SeoNQrg6dp3rM\/HbnL0mjULsqP6xLLOsjADuiV63ET0GpVhQCT3AAF9Z8ewM7uMYGa0AjjZCNGFUqwptnYP6T4uzU8DQ1Uco8uQ78xbyJXLE\/MXG2sSQbW7GBuK2sfus3d3XhReTMSxNzmOA6Y0wczOobU7BGN\/96V\/+NZoUMsvYoFlZlZKAF8iS4fos+BFD\/juNMLfcZ\/1QyKsK70hjkqZGpMr3k3weVcR2eUY6Stg0RwLYF7ZqbZ7tLGwcjU6mhplWrDO9hXJQKoLXELi2l9AZLXa6ocNLwUhqdpw7CUZPVdIp2XUhgzzxxRBlPWvRpHZpclz3wDbBjNqUu5iqzBXGxVPiAGCNwc2CJkcryBKgfwjsC\/9jviKkQzVfFOvZURcK\/4CmPQe08=","iv":"582283e56f7c36e83dc508b6d9a7eb18","s":"d9b28b48e20adba1"}
Share your thoughts. Click here