NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker at Women's Wear Daily’s Digital Forum yesterday.
{"ct":"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","iv":"741a99ba4bed567497d81f37ee2140a7","s":"a4e22948b6584716"}