Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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eOykRT4FF4PeeRjIN0pmh8TIazp67HLdg3nFzLoTnq2wJpmBwrQIEemt0a1OWWdO\/i6aOB9C68Sku2xCTLomD7G1KXcfgX4EmpB9NkYbPpGV+pu4sq8zUW3Pf35h2zWmvSn\/evJlG+D7roiCegRwWKT7snrDndkdGbH91FcJpG0dHfBdR4BjKWnd8a1PmqzyCW5VWUvu+lFPWSBgAf9WdBvJ0gFp2aceecaY3RJ4el+hqkWJmQSPu7En7pFBgJYMWoWZsLQaI6R+7\/KgR+ewgx\/bAJhBwOS7\/lwmr3QqvzjkXcxrYGVq6ZnEloY0HNMPCF1m+DyU\/agY3iQG72R88LnxbtVThYPr2R\/vzAYpoywpF7QxEoDlRWC7iGZGQTIDwG5fkqQC9jk38PNuAke\/vpIdtyAhau5aVOb+VhR2ZeKQsOFiHNL2xJyhnXZg+Nv9EoOi9YWJarbCBnv9G4Jlp6Y\/cDebsFsUnbLUKvmYTd5jSQqurK39vxJIqHuu8\/Od9KGS0yWB3\/i6yBtZ3x9kzYpRHc0wQgD8oazWyZ+19FLJT2Lak0r3PCyDg78+aylqV\/ukbeMghU5k7\/ue6T3dTyjLRheG4JhrHRE+orsSBac+SBjNzvf9O0Ip+FLLHsJBRq1C1qH5KILDeZxL986qSd8KtKJ86Xu8drwhwMzrnfvUSChNEtfh2GFpV8wq6ExGIkrhu1gIa\/cdxtMVb+bk5SoR0tDG2LAuwwKtsW6B13hcoQUQvn4m64sslG6MbFjGhTihdTqeCkyQ6tRbEpRI0n\/hw8zt31L8XyJonRgt2QQpZrIzjfhXyWBInkv+kXMsCr2d9EIxN3XRd\/2Ys\/twByKkGPy495osNITaW4fysW65NX1LScl0Z16YNI1S9i8XUmQObIzvWS9poBUN2HVdCaiAYeCgfLeXnnR+ckbNxlV5cexp3QQQ7favB8JYEDoYDCb6Y93cPpdH1M22h8bboUaEATKCzzJtjiWZOSlVnqiFN2I\/43CFtdSE67l5hDimbU2m5ixw2sl4e0K1DWTVhEFboV3qL3JADENt6N+cL2TLKnyfChTc5MHgBdDEtseG7DU+TcT50rjkWbBFT22nEmrp01s1rEI6ImwNA+o5ovjk++CpHqwzsERIMlBOIDoqC74EhvKmMpZ3YgCNE2hVoAqVzG1QDjfMGEg+yGUpq1z3CqH9Ss58sI771n0zSToVf1xX+MroPbcv88KwDoeW9PJBDBnVg3RaxZqOaIbdMgGIekQMquf4kMdmj8SMElfaU8jkYPqWTqBPz3s1urB5raYFAgctk1CiGFnS3UnNiJ+49IfO95jbvmCnb9AORa7lnFxnuAoJ3025SK5CAMIW+Yx9zbpj+1pbYNQHgD37AWhoXFvJTEEAFXhY29\/vOxGYn6Soe+C73TEjGAVrhcAwMDDi\/9wpwvAVEUvOMV2ftZHuA8qG7vYA2R0sxFUQh8ye2c\/y8uTtsK3pjE2OgA437rGAOTa7Za3A1DHKa7zxAusrfihJcHKktocF7l49yS72LL9NLk4CEVpp7xbBVYDqKFocTvyaHada9kdoGWKz1YRPcUUv7Jhgm5ThP9OXwO0ibjR765SC+LnrbJttCgv5c5DS4He8L2ULK6ixt3Jd2yUOh6uw0cv2FMEnjfjokcvmTFvD3edeb16gefPl\/8hw+\/1IOzWzvzO8XyiWY+ug0S0lL72X5+VPaKUlT41N2bRR1Rx+fhUCTFXxLFfz6H7v6rWr0Js0\/Uv77IEg0c6fUhoPmT6TYXgLTHhzhMG+NOjF3OZtswcAp1GLK2w6c0\/jJEGQFdpoGU7IBlItjmXPTN9k+Na0PngyZvai2daSGA+vqUvNiDcir0iCvKYYf98fIAlX28GkC\/IXZbnpV1OGbcs+c65XVZDRi3TvYdTUPq92zMDydHmT+25DEoROp11FLAlfblx1kjnHfjsY+x+oR+\/vYI6DnJKrue0TyfQmRVHubl54zNpaNpaGx6s\/8gUfieQFQh41vKpqCWOXIRs1uYgbJ5FTi3MzbgSruP\/MkV8mw5M+bJ4simHcDRapgSR6Qkao8k1lh5ukC9BRIx67d8LyWIAxpwjYMMViFZ2+gh5fDSEp+xAecXCG+rV2hQ6T67M9PL4B2LR\/n9cqBCBrMdHk8j7s4RhFK+H1HA6lFMw\/BnvUXOmGxTstv1wICAhq8WglYHYA1NHf8XA21EPxmpBH87gXoYnqphJ0W2RqWNfA82VlxjuJyXiOyFpcR2aaMYz3icz\/33i1hpiz3AX1Dorm\/U3yCdEuEUnqpohz2mf8jR+VjOQCU8Na8+3\/u02QaiCGabKdZpvDY6Ye3TV\/tmYOWPBLnNZnkJ56Kpjvpj2B3iQk+CntBVdSaIo44keqZhTp3UE8ZfYSrrhY7LFzwKehKBD3wNrTYEJZktRBpPDoNthQBUponRszR25AqmGbt2s8XhcwUMdFabpLsOeUkOAyMJRFStrSA1c\/vQ6IysxDrJHqIGqRxbnZJ1ezk4TpkYOotjvil8bP12ZgBk3RX655zbz2o80SmqlkwuRkoPibSqa9wEdP2vzSTeifaF6jjvUiO0poCd7lGpkpzXYzuHiPDnJWbgYADkRVNRZjsENJqtuqmCqp7D2Ja131vnxtAG1MT61zkCvI7lKRrdKwSfTbSVXq9q4vQZYptoB2ZsOlfyn6rGVg4ljRWri2ndjOfoc1wB97HTVWp3CMfeLH1b6yI7mbq17sSlXc5NwI6roALliqAGJnpHQewsphbyO9qzdhDoBa1qhYIwRIJF3P\/0F\/LE36v3jbmJTXTcOetZvL+pcTuzUmnCxdpsDdnP6pH5DsGE6SBGEO+2KhlkiyPtyoyVJlkw+i5RYAHGHAGIOZBoK7iq3kWVAU+0q0AJpoKrUfk+u86QOmBkKt38ThMYPWRoSeTraf9tP6GVme3AJOjH8NKm19Cp3aqpvYoD8+mUvVxHDwezGSlDNtQ\/avlh5SAIBSBKOweQ+LmkytoZauxWsJCGFUjeH8JKvIN+oXhHM7iRVrZ9Oolxn+ryh8qtRiiFnZGv4Z7l7F712n9NEyyQNPiGGR47PYbn9D7XMiRtT9QW\/VP2DfyuvWenK\/y17gjfXib5bEzoKy2kSd8bNJdUpJtp\/RejY4SvOPplMOsVdzRinWg8jP4QaJrOiRp5QyRuhTpT4s9ubdEXmYbCsLM10C6cS50LrVHoPX63fgQzSX++OrBET8q64tSR28vOOBbUefMeq8rJmS7SHftdB8b3atxP0R8aXZUOgOGAsUNi0pYd8mlSlbBYtG4czh03HOgtaKtXWCPx75hmPb8c+bHZPuy1XEobQJeVjgNMxIeeuGowJQEFAqq1PLyVAdqx\/HbflYWNPBhO7TuPHrsrnO4p2xLmVJ+ikJHIK9cDVs3qVnHY\/jpLmK3pRVtgrmIFKSuxvyYuI5A56yJeteYv6wvX942uiFggknwwBbpRpiG4goWcY2kfY60lwiO9B8\/YqcxOeaqruofsBc9eZXT0Llb8Xx2SK2KGS5LkHrkpx8FsS\/6kM4WVoIq8cGMkqzHOHG7MnKkaIkVn\/\/efMVr7zfZDoBwOLTimlh7VtwG\/5r+eWIUXQ56G1rqEcxfX8qbg3ZYGB7ujiAuQKpOzWQ7iYxX3iMVEdlxD2VaMOanPJbQNsynNjiOW7kI13EZzU++KZArMt4wHctwlkG5mnl7rmCyoQDeEbqK8g5APRFv7Y1mkJBq0d389g7YunoOLNPu\/5VZs4icMO4ou8WYvZzvrrIHs1mDBZsZF+VhtVOTFGfXyLbyAERp0sOYkLg1OO0CWEsCB\/yHpBrKCclK8o6V0aF7AkPYcZnsFbtC47gGpE46bAQ\/r1Ocv9Yw+ASAwjdPpQCl3W8ILJxqpUqI+4Hq\/AW5aR2iQv6k04ay4FzkplUR104P3uLk4MWTjzdwOq8FkuCLLtuM9+9aLVXEtHvkIxYnYHju+ivZLmJOPjGZnOR6c5hU+xCZq9U9orKoueA0jKs5Ito4eJzEm1hphHWUsGfNSwkbUgx+IMk1PwZrhHH5w2JwD9OTJQCnq3E9u6WWz5jQDQJu2vSmhRUlH2dRn4m6bKgTBhFuXDUT\/sB4bMACaAPr8CUV77hXYBbuh0DROKJAqYtBB7Uhw4sHmDca6MJ3suGeHE\/TD6OZRGzd6\/cN+YwdYKIDL5fhu8PzXstoXCA7Yvz1\/cdh4ehFwsRrI95DboI4cGnP4lJHu1qMg8kDX6RysyH1H6kFEnEqUvGZrdRcBpXNJSndkLfhs93TqVCQdMF8+MNzl8XOkFRozyjz0CNwSq1HPFbqZ\/ER6hO7Ce3OznaIGjcmfSrVWdxC15Wku9n0HrEPPICMxElM1TbqWwJBhVBQ\/TwBdxA6usNFCA4pAxVb6IB+XSeUQwsvbNpfeSgl66Qiv+x0\/SdCntiwz1et7PkLcjCJxudMt9Bq3Opb3gWVJi9Qrc8\/3HcFClENPwgqatydxQkdQrYXj602t3L2tl\/zO+bN\/N9TBwx+B4KbSZBrySIFgFqfoj5OOzuQLkRwUToJFA2EDJn4xe7nKXiaQka8BvN4D1PByFVze0ZEg9CiB8OKQkPzEKNDJc1bmy2UBMUrd9bCrLOGHrf1svcAFWMtRvRhR5GdW4KxwlsHdkRyeZoOXFszo0eVKcq4SjJ88D15tCOjqrpmk3XjNj6eiN5kMbe6gCQDd4kPgSo194Ha8fkCZJdH3qX6l3Ri9Q8SQDHKa0BG49d\/+fJxLAoQA2fiM\/DMHhV2JwAF2SeSFLoqYCzBEs2TKzm7HYSfe+bCjY0eNV2hvikpNX4tNoVR8Bxx4lWOi9HaHLXd039Nq9aZnAntf2MHT2JxJEpjqJX+A3\/Pk2u5CiBo14a4Z3U3gh8FaQ6k4XLT423ZXKqW64e1de0hNwjQajy6Pqb\/IELV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