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Multichannel

Oscar de la Renta CEO: Do not be afraid to experiment with digital media

January 26, 2012

 

By Rachel Lamb

NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Positive Luxury partners with Buyerdock
  4. Chrono24 names first-ever chief growth officer
  5. Follow @LuxuryDaily for the latest in luxury news
  6. LVMH to collaborate with authentication platform through startup program
  7. Inside Chanel shares masculinity’s influence on house styles
  8. Ruinart launches product transparency platform in favor of traceability
  9. Burberry, The BRIT School honor emerging talent
  10. David Yurman funds Louvre sculpture restoration as it makes global foray
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