Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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