Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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