Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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