Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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