Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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