Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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