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Marketing

Facebook files suit to stop sales of fake followers

March 4, 2019

Dolce & Gabbana invited influencers to document their time in Capri. Image credit: Dolce & Gabbana

 

By Staff reports

With brands relying heavily on influencer marketing on social media today, the sale of fake followers poses a significant threat to those who gauge partners based on number of followers, causing Facebook to crack down on the practice.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Chloé fetes iconic anniversary collection via video series
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  5. Mercedes introduces electric bike collection
  6. Missoni pays homage to founders, Brazil with charity auction
  7. Introducing Luxury Women to Watch 2023
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  9. Luxury Unfiltered: Connecting with ultraluxury clients
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