Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"12aa7c854ad7a70068571d525879acaf","s":"3ea14c56e7e8f6cd"}
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