Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"27112f8954422e20f6febe7ba8b0c456","s":"a71919b932135fee"}
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