Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
{"ct":"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","iv":"9003a9c1bfe8528c73295ab0dcc864b8","s":"b83d830f70aa3bd7"}
Share your thoughts. Click here