Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"f7f4c9b9de227d689877dca9955ce83f","s":"0833d19fc453f3cc"}
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