Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"34669f12a8f92860d0802658a6277609","s":"f464f28b90c7d992"}
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