Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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