Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
{"ct":"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","iv":"7a8a158de756ff63902e95e44e7f2577","s":"0d4384d1d47f8591"}
Share your thoughts. Click here