Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"162a0cda279ccfe8859994442bb7b518","s":"0b949db0d175b1de"}
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