Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
{"ct":"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","iv":"0473405a672536012d09c963f32d2332","s":"89e5bfafec9e5612"}
Share your thoughts. Click here