Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"c589963aa41f5bd4dc54157deb81b311","s":"3fb9e071ce0fa316"}
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