Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"5b3303d03907b0f6d67defc9cf1c4912","s":"84e5eeeab1db79d4"}
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