Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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