Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"0b6ee4ec8dfc8668918eebb65983f5f1","s":"95e120d607f63b38"}
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