Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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