Marketing
April 27, 2018
Facebook's scandals are unlikely to make too much of a difference to its legion of advertisers. Image credit: Facebook
By Danny Parisi
Despite its troubles, Facebook was still far and away the most popular platform for digital advertising this past year, according to a report from Forrester Research.
{"ct":"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","iv":"5ca4d33b4f4d44e4637a8abbff0dafa0","s":"99b00b74ed585e61"}
Share your thoughts. Click here