Marketing
April 27, 2018
Facebook's scandals are unlikely to make too much of a difference to its legion of advertisers. Image credit: Facebook
By Danny Parisi
Despite its troubles, Facebook was still far and away the most popular platform for digital advertising this past year, according to a report from Forrester Research.
{"ct":"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","iv":"37c62e3cfb728c8551055336c42422fd","s":"1a39f83cd89eace4"}
Share your thoughts. Click here