Marketing
April 12, 2018
Hearst is one of many publishers disillusioned with Facebook. Image credit: Elle
By Danny Parisi
Facebook has been one of the dominant entities in the world of digital advertising and publishing, but the recent controversies plus the platform’s waning popularity may drive some luxury publishers and advertisers to look elsewhere.
{"ct":"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","iv":"5fff2126501782cf896f0cccf723b604","s":"c89ec3866a8635c6"}
Share your thoughts. Click here