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Apparel and accessories

Farfetch inspires consumers to find the perfect product

October 4, 2016

 

By Brielle Jaekel

farfetch

Online retailer Farfetch is seeking help from social influencers to inspire purchases for this year’s fall and winter through the use of imaginative imagery and organic activity.

Farfetch’s #TheOne campaign is aggregating content posted on Instagram by special influencers. The curators are promoting posts regarding the one item they cannot live without this fall and winter, hoping to usher in purchases through direct links and inspire posts from general consumers as well.

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  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. New DTC marketplace specializes in sustainable home furnishings
  5. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  6. Ferrari reexamines sports car sophistication in ambassador-led effort
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
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