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Apparel and accessories

Farfetch inspires consumers to find the perfect product

October 4, 2016

 

By Brielle Jaekel

farfetch

Online retailer Farfetch is seeking help from social influencers to inspire purchases for this year’s fall and winter through the use of imaginative imagery and organic activity.

Farfetch’s #TheOne campaign is aggregating content posted on Instagram by special influencers. The curators are promoting posts regarding the one item they cannot live without this fall and winter, hoping to usher in purchases through direct links and inspire posts from general consumers as well.

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  1. NFTs must be thoughtful, multifaceted: Balmain CMO
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  4. Gucci, Cartier, Burberry, Mulberry, Harrods and Etro
  5. Gucci partners with health platform on tech-enabled ring
  6. Gucci issues love letter to New York with ‘Blondie’
  7. China’s secondhand luxury market deserves far more attention
  8. Cartier taps Austin Butler as brand ambassador
  9. Belstaff unleashes true grit for renowned Six Days Trial
  10. Brands underestimate when consumers will jump ship after poor CX: report
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Gucci, Cartier, Burberry, Mulberry, Harrods and Etro