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Apparel and accessories

Farfetch inspires consumers to find the perfect product

October 4, 2016



Online retailer Farfetch is seeking help from social influencers to inspire purchases for this year’s fall and winter through the use of imaginative imagery and organic activity.

Farfetch’s #TheOne campaign is aggregating content posted on Instagram by special influencers. The curators are promoting posts regarding the one item they cannot live without this fall and winter, hoping to usher in purchases through direct links and inspire posts from general consumers as well.

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