Today in luxury marketing:
Where luxury fashion is a high-speed, high-volume business
A picture is worth a thousand words—and for a luxury retailer, it can sell millions in merchandise. That’s why Farfetch, an e-commerce site selling designer fashion for more than 500 boutiques and brands world-wide, employs a visual pit crew to prep, style and shoot the tens of thousands of items it sells on its Web site, according to the Wall Street Journal.
{"ct":"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","iv":"742079929665fc7dda1eda562bc5d3ca","s":"074514ead4c25ab0"}