Today in luxury marketing:
Where luxury fashion is a high-speed, high-volume business
A picture is worth a thousand words—and for a luxury retailer, it can sell millions in merchandise. That’s why Farfetch, an e-commerce site selling designer fashion for more than 500 boutiques and brands world-wide, employs a visual pit crew to prep, style and shoot the tens of thousands of items it sells on its Web site, according to the Wall Street Journal.
{"ct":"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","iv":"634e6ada523ea148fba7b8bc1d174dff","s":"d3b202ea7cc305d6"}