October 27, 2016
Today in luxury marketing:
Where luxury fashion is a high-speed, high-volume business
A picture is worth a thousand words—and for a luxury retailer, it can sell millions in merchandise. That’s why Farfetch, an e-commerce site selling designer fashion for more than 500 boutiques and brands world-wide, employs a visual pit crew to prep, style and shoot the tens of thousands of items it sells on its Web site, according to the Wall Street Journal.