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Farfetch supplements menswear launch via social media campaign

July 6, 2015

Facebook post from Farfetch's Men Swear By campaign Facebook post from Farfetch's Men Swear By campaign

 

By Staff reports

Luxury marketplace Farfetch is reaching out to male consumers in preparation for its menswear site launch with a new hashtag urging them to share their passions.

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  1. Luxury hotels can leverage social clout to attract young affluents
  2. Customer reviews, UGC can help cut down on fashion returns: report
  3. Lancôme rides with empowering fragrance effort
  4. Day's wrap: Gucci, Guerlain, Selfridges, Anya Hindmarch and McLaren
  5. Gucci commits to carbon neutrality across supply chain
  6. Luxury brand endorsements in popular song lyrics may influence purchases
  7. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  8. True omnichannel shopping experiences still years away: BRP
  9. McLaren moves North American head office amid market growth
  10. Lanvin extends New York presence downtown with SoHo store
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