Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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rp\/Zfu211ZwLxrsfL7tLNGXwpL\/GXLVYSWHKKLsmORrLJIFCSTS0Ltfa75BPpw302dJdMmhR1ODBS+vrATRTd2RG6NxfX9n9kErutLLmDJOz6USd4E7Ifo9t8ZTa47pPEM1DK1zG0HlEDDxlTIinPeztDfPi4iBR+CnJTtWTLShhOKxxkhaMFbbB6UccEiAJcvM6ryStp46E1WCpioTcK4cT5kVo1i8JSqJ3kPI6RQf2RhPhYLypuMEpiGnjC2Z0ta2X74WBK+C0WL5Ll0pszyDMjXlvLLxfaxtpukYaG1wwKVxL3gsY9Y0ycGUGhkASEKHgc6Y\/CuD7CDtwEgdrU1OVAVd5eS2fnSvoz\/XHP8VDflEJ5esCpBDFwuZIws2YFzJ72GdnLEXIv1B2qG6xYm6vqQEalt5yN7cKLWG6CCZKuYBa+63mUpqBY7AQan5RzglY1ZAsen9ZuwzpBK8fGeCSvwfSPLnvv22N7kcSS\/kiKJr+X4eGVgpJA\/HZsaV436hR6Gxw\/ZIdo2hEGD1XvgnFNiXINWQwU\/oje4nvGMtu+BKW0zskYAZSDeXXaM4DOZwc8JsXQZwGT1QKbMIpWUqmH0ah530WLPackkA23BlIQlR4hjkzHbMvl4fiKXfT7LEFqYsnnjlkmQFH5VKI0uXuosGDSCqWwtCHNY6ukkdtSGSqf2nPE+03Y\/GlAf6ye1nolZmiY+nmYbAtAkf+h5jBrTM6KJfbbHVwNeHnKpQZ6dp+PgYKj+J6yF0XCwlEqAwue59MKksnGTr1VQyA3q8ZUBm8RBcV7hbHYauIq21SKxHa4xjpkEiD0YDUCFgxKfSD4aTsTNPBtgdfARvXFTPNwuujgRWuenO8QsZTizfdjpIJpVD\/AIxXo5Vk5mcTadHfzjCwQp1hOIW+59bJESF8MOUn\/1klfvAvlD\/wfRofC49GbCZ58npR7Ts\/FVolDpe1hWSGiKp8hHTjlR1vsKqBXWx+HOPwkgWOihWTwnBn+Hy2J4oXBZNpSQ3LeG\/JasuCeGm+blTF6DAClZAfEO\/inCiIzTJaU+GhvS69Cp4zW6jqgjooIaVq8SmksAvbpEstUcFLnKf7rqk9NMQ5fCWun4ZjADBnI+mVCVYglrOSJYYWhQhnZC7aGooh6+82tqqEL\/mk5nGZsKAzaWi1HWqhP6ve9nL8hTLwROG6v6uCILpdd5iuMk+X01MfrAfpguzzy9jfYFx7AB8\/btn60LvsAOv\/YfHeF3cCo1xaLciWmjpIobVYMyDWbsihm67S1lPCOIl2dNNw3M5FnVH4\/rYgZkfkBZq2V8nQ5MV5luAVnaYASrNFF77JbvvYVyxAaST3mf8FkfgeXeOcjhFB7LvtIHx3hVr2oy9xJ28P0aim0eK30WYrcaa\/DrZKnO9akFXR+OBmWbn7Bq35j\/+rT+eUjEFK+VhFnlZO5kQfQLpwERX2SaV7sbCq9SN+1J1z2ANZqKFe67zw8k5Q\/K+TZURw+R376R4jXNp7m+gLjrawUA7Siymd7ww5GDMOqChXzND374wDt+ggoULSfTcLphbVR2Z0fDf3z3\/owHPhIcUJsiQWrgDBmGVoYQOmrHhgEc6aFdwFkSPIL6qnjrRyjgN4lghB+2Lth766pCOnj\/AfrnDLmvkZUKPULTj4T5h9stBQUnMpYRzIJit11ltzJqyBqC1SVmDATMWABcmXivjhc6eNJlbLJN542RMrjvfL9HO9gXNZypgUAN8zyPof0\/L+ryUyOoJJu8wak9yfDeo46\/Pn\/CpILtdKWfIWUbciD0kQ7tnJeSTtf\/xGXYmO+tA2qVo9yX1Im\/R2MtrPDvlsrmLJ3jWtmc4nHdgOoeweZXtBxvysshomjINcjexy69GJSjcC9vOEnSMCTqe5mhHfjh4naD1clmO1gbdeSVEZslHneumSnC4U4CExs3JwoLwDPuqIrHAZJKSXqZiUPKlVQfuzT\/iOlanqVr1gliQ2yyqyNGKtm9x8Ij0K8BiRH5VwtZvdCtDQxpxbjwesfZQU9n1vd8G2xIsKfqhl5IwtA65vTIHxwiCbpXdFKjDcJzBliaW55CH9zdZLDgMoJcH+9asXbehJzHVc5eZ6dvfueapHQ8cdjfjYWztd7ZBhC9O4fM9eT5xs7UTzPtBKYDKsYbeio9wzTrOQC7B8G5zcKbXIjVd4LJ\/EJrwaRcedPYsC0OBeFuJ+HQAum\/RkOpwRXLxmY03gzaSU9CKqTTYNfLrc9d5t6YUOYWODKND5TPKOSm3\/yN1tMlPnniX4T0ODLwNkgmHpi5V1dY6BmWGMRCCl+hsPK7G2uhx36PKsjLWp70M0KCIxptGSfpHGYNwfjcCX2t7c3nlyBNOZoruGtFbUc2ccdKL2lNsrYHN9ep47PImFle1CPYHDwls4WXGmy3sQOJz6wBiybZk810PifjsC+2IeVHOxBB3OEVw1k8VX42\/09UWAIr5GwHF4DBWSRHPL9Je6pHnux5QRQlHASerF3\/ROe7Yopov3u0yrVFVcYPtT\/Gd8I2BVtIaO3WOCvWTtVdp\/FLqcLkivG3MAikM7zCthZPMXfyds+o2cJIfeOrEqJqcJzQNIiPsm3YaFV+awKvp97u7Fpz4q4wedzu6AU1NQbBkawZBglGWX9jn+0UxS\/fFzdMOp9AFrhVyji6AYQ5k0gFDwGyKRL5+msm+PhNdV7fg8GmN\/2zMRwQ2Ih0ZIxbf+B+YWKsNNTE3tchckVdFYw2soxi9xtL6\/A0+u5e2H\/7vlCO3p\/5XmWB0C+8Wdd1goH9F\/GHu1dmi+DwXodT7elxJ1Qhl2TcpvFB2+f0xwIcEwBD\/4FqDdh3KpZUduhrRpSXb+439ReX23mFFC95Xj9KkAHU6TFFf4QDlu0d5Vz8b02Qo1\/KMuNLgSfD4ab6wnBcjuY\/vAEh8vG1P\/bqBiZoZHSw5yDVw67yBjCIUJxZT8BtqCm3WFvNCPzZIcF4w30TDWhpD5RdlWeKxLu8A9vB1cPAAXeaJkVjtCsU0ajaY9fIJXL98ynrXI6aI0LaqapJMbQRhRMn+ImnGSOujmeS6D9gw+J6L0n+qf8b9UrX+vXhC6APnFMj6eIQtkjO5yK5oxxt1MpJMzxofnNQMsLI7qgRJlbfkEbNAc\/SfzscFX2kPsVqKvCCWvoTKHhFzmkQPchy1Ww8zb4BItFTwp3NnZKUduznfKQ0i9YnZdvRCNb2tQqUVZpUnKkX78fZaonPQIlfoExsIt7f0ojvzcMOEg1PDssUYIiJH7dwNDhXP7tIAsy6h1HxUbhFUg4INa1p5Z67evA1CUCSg\/lZMTuQVPDpyFEheLcvOoR37cYp9tS6ofp2iz5xl39liOsAKmv6cNnUsnItrF2fQJUdj8wyuxdApOAzcHnUnryZtPlmEanzpnVGtS3jZX7F5Wk8aekRlx3t+1vPEwai3in\/MaRQXSZ\/V37yFBKC8285IQNOz85TCbIDwerMDDxOJFN4YdzAouMY31gbuxpvFM\/bsZFVDBChyE6ZpYEQAJ4mRUOom81+tEKw2wRxQsneiIpbOdGN0DcUanjSSQCd1hTNSHK\/u6B\/NBTGHcPZTycbTL5b3T2ZUAHwn\/23mBbBS5HmLMLystVt\/lHaK7oFx4XZPaUG1Ldtmp4xWtqqtqKWChpuIY\/bj6WOmQPA==","iv":"8a270908c4bedb484b550d25775b6bd5","s":"6e973a60e9e9a33a"}
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