Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"e1d0c382bf3d875397d8f5459304b2c1","s":"a8450333d1ff50e8"}
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