Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"a5bfb1f9ab3bcb8672dee160137fa793","s":"f577f26caedaaff3"}
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