Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"e89567d8b495cd06cfeffd0b83bfccf5","s":"f13f6ff142ce4a84"}
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