Marketing
January 7, 2022
After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Image credit: Shutterstock
By a Luxury Daily columnist
{"ct":"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","iv":"737934b0a30ccf93e6516b8af7caf9ec","s":"65303b847d93ec30"}
Share your thoughts. Click here