Marketing
January 7, 2022
After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Image credit: Shutterstock
By a Luxury Daily columnist
{"ct":"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","iv":"9990c7265deaf830a1d0cf49fc30a7f0","s":"adac69bbb3c5c418"}
Share your thoughts. Click here