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Fendi bottles ideal consumer via Assoluto fragrance campaign

March 4, 2014

 

By Jen King

Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male who shops its designs.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Laura Burdese to succeed Bulgari CEO
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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