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Apparel and accessories

Fendi looks to creative director family to mark major milestone

April 24, 2018

Creative Director Silvia Venturini Fendi's daughters appear in Peekaboo campaign. Image credit: Fendi.

 

By Brielle Jaekel

Italian fashion house Fendi is looking inside its own family to celebrate the 10-year anniversary of its Peekaboo bag, in a move that celebrates heritage and the strong relationship between brand and consumer.

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