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Ferragamo lets shoppers pre-order runway looks through digital trunk show

January 30, 2012

 

By Kayla Hutzler

Italian label Salvatore Ferragamo is letting consumers pre-order looks from its women’s spring/summer collection through an interactive digital trunk show.

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  1. 2 tips for marketers in the new era of data privacy
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Luxury buzzes about bees with conservation efforts
  5. Dior goes for gold with flashy J'adore campaign
  6. W magazine enhances print’s fixed plane via September issue AR activation
  7. Rolls-Royce reveals third Boat Tail commission
  8. Land Rover focuses on modern luxury, sustainability
  9. Tag Heuer accepts crypto as payment in US
  10. How luxury brands can win Gen Z and millennial shoppers
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