Luxury Daily
World’s leading luxury business publication
Oct. 18, 2021
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. How should luxury brands navigate creative shift on social media?
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Balmain unveils new logo, monogram
  6. WatchBox expands into Switzerland with headquarters
  7. Chanel gets wordy with latest jewelry campaign
  8. Introducing Luxury Women to Watch 2022
  9. US migration patterns reveal clues about the pandemic recovery
  10. Millennial, Gen Z shopping habits shifting: report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Stella McCartney debuts fragrance through 360-degree geo-targeted campaign

January 30, 2012

 

By Rachel Lamb

British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. How should luxury brands navigate creative shift on social media?
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Balmain unveils new logo, monogram
  6. WatchBox expands into Switzerland with headquarters
  7. Chanel gets wordy with latest jewelry campaign
  8. Introducing Luxury Women to Watch 2022
  9. US migration patterns reveal clues about the pandemic recovery
  10. Millennial, Gen Z shopping habits shifting: report
VIDEOS
More Videos

MORE IN Mobile
TikTok joins the ranks of social shopping
TikTok expands marketing tools, social commerce offerings
Baccarat brings new meaning to social butterflies
Louis Vuitton celebrates founder’s 200th birthday with immersive game
Twitter begins testing in-app shop feature
Snapchat, Verishop launch social shopping partnership



RECENT ARTICLES
Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
Audi introduces livestream automotive history tours
Facebook adjusts how it counts users for ads planning, measurement

Moët Hennessy welcomes young artists to new headquarters
Competing forces influencing retail’s future: Euromonitor
Hermès, Chanel most valuable in resale handbag market