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Stella McCartney debuts fragrance through 360-degree geo-targeted campaign

January 30, 2012

 

By Rachel Lamb

British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

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  1. Nostalgia, sustainability remain top priorities for luxury: Walpole
  2. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  3. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Using technology, storytelling, experiences crucial in luxury success
  6. Rebag launches first rewards, loyalty program
  7. Saks elevates CX with personalized virtual styling service
  8. Bleu de Chanel dives deep with new campaign
  9. Buy now, pay later makes luxury accessible rather than aspirational
  10. Yoox, Amazon, De Beers, VistaJet and Rebag
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