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Stella McCartney debuts fragrance through 360-degree geo-targeted campaign

January 30, 2012

 

By Rachel Lamb

British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

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  1. Millennials - Luxury Memo special report
  2. Combat discount-driven retail with exclusivity, perks
  3. Register now: Luxury FirstLook 2019 New York Jan. 16
  4. Future of marketing is not big data, it is big understanding: Facebook exec
  5. LVMH, Rihanna team up for luxury fashion line
  6. Omnichannel retail, Mandarin Oriental, yacht app, LVMH, John Varvatos and Rolls-Royce - Live news
  7. Changing luxury consumer demographics impacting retail priorities
  8. Consumers are channel-agnostic: Forrester
  9. Economic confidence down among Chinese HNWI: Hurun
  10. New! Luxury Daily's State of Luxury 2019 report: Prosperous year, but dark clouds
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