British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"d1f3ae9ba951e2e7b7e3f689543bbe03","s":"f33c47943416a80a"}