British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"f0981d88a046a156af5be0f418b419a8","s":"11463c64c7c826ae"}