British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"91c6eef33aa1ef452176c222d7ce83bc","s":"efbd7a29fb8b1086"}