British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
{"ct":"j5Zqo\/YjELp\/Efo41c3UNAvDrI1Sx4\/uEwEB649dAE6FQTuxcKuQ0aOuFTtOj\/T\/SZLcJe4baMCkFWginbC0rwg\/uUpyYgaQJe8xZacU8WdX9moiPJCsV2nspmKj7nJMICpsYzVZ4db7Mb5o+IdjdxcHLAJUvhavxlmRRkzGNJvdQQ04QFNg8UvagJU6Fa\/iai9gcbghzioOOkCY9B7vEdP\/vQvLaq5HDJQQ0fBL66d8f9wM2OKwXuNLfCVzwWUqpqlf+IUSLdpsa7mHN11jvBNrdFYpNSDaN+76kHl+cWoXxKdmXb9RlKxXdAq4PhLwQHJxK7kJe7sgo607US4uJpTzekinjtrvapZjIPz2uzXeV2Bsd\/wt7uE7aEe8VdTfxOCAfr5QBCjPlHm5M7Iv9A5ZMhIVmXJ+aY+3h7AWfCCMkwdCY6+sSZbZO2nIB7EHirbCKXPx9EoooxvZolpfVg\/U1PzNgq6306MkexvmeY\/44xpX+WP++gGaUXe7PrRTXuR+1BAlRdbZq0niUjrr8+arncGYryJaKkFa8t1DDvDWtCYavAnOeIasfI7CdoZDJQi1JpC4gBJxHxt1\/EmCYjvbeWIBO0ifFO0KDKvOi4\/Ae+Ghmfi2kfn+IsrfwcDs6j96A214oLS+5xsJI5mDT7UAIE\/QriQnji\/HDV0tIL\/mnpcm12oRfRcpTV8aqzMjr9Bit\/tkCxb4dwK4RgkFJ5M6o63tdDLNVaA4spF0XQtGI9JC5L9xebnt38IAewVCrQGSjBiMe6\/TqZa\/+tByDQG\/u7IjcIAWTWy8WB\/65mYPAqaqcXaofoPbBqRFI8c+WnugN8KGxb53nUGCpYfiuHCnDqgzUv7AzJM9GF9vp4aXfvX5E0ogKfRxeQJnt0zYyik0P8iD2rhQ5zhuAx5sweeefcCF+xIJmsbk+Gky4fa\/UsgsqxmBryuMJ8m6oiX7NglLkqNrrPew\/J\/b5X4PARHQQR9javrRQtx9CSumX0NxdjBksvemsW2dHWK8j9oXuSILzxd2vb5MPmE1rJHbF2xvA8+ZXAREgImq9kKrqYii6+WgPJlTHzeEQc8\/6P+RzZDx0VDX38bPXlIdoxwZGXkiA5G3C+AiX2uytN3HDHWLSxxuz5IuTuMOte0JPc56wHGQ9zsRNbGipwYqFvq+HE3FHSf6b5ccDDTKAVX\/riX0F38eeOhe5iwgVC3w2XofNqZT6Hvyvm3xNkse+Wrebjhxot0t8+B7OkrPjLBD+bPz+VLDXDFbClMsqXCf+vWo3kU9cekfjQISPEWAqfedD4DIp9lNKfhZCDUG3Hse1jO3telhXIwiwItEf1y1QY5n2PFRqhMkbOvzm1Kawi0LrLG+YowAfwSqlcQHHyrdOF7n2SnpNrVweF8TBksDz6KtJvBvocQZVjYfrBgG6fmne6+Pj1XyBFceB7II1iKkzrDeOQgopWrBqbJ+zEx8kCvPt85v5tmXnLQ1npeX4I0Vm9NWOa78\/IcOHL9TYcniiX3g83fdKWOeK7ncghQ3slyfeFh38eJbb05jgtENAJsBhxe1v40KiuMz0x8tb4jd\/ox7gjxMGj8M1sfSOoF5gy5sn59aosgki\/xTD1+yDJ8A5m2w5yq6DpNQiA4kPcMAlCOIfckwsJrvmhb7avG4nHdNHADklCCXFcDKEfI\/M8TIY0Wk2sKju\/v68PTWz0yTMrtKEg4If5\/FN4ruXZExEhrULYNBeVjAI2bozIh0TNwrrPyNzpHBhKRjETG94wyae88ONcbGxJQTHazyydUGakZRi6yF\/AFuOvTVaAQRpLkQzjvU5lWDpKnfITymLUA8mXvhrMACPds0vYmWUDh+hPE1CVEKFZLBFxKKRBoMK47FA6wZmxXMJzP0L8XFT3GDjuVLxnKzYXKF1UDvlXtoWarQIwci+UeYLgoczf7TCvPOcXZyTN\/90ZuxNGuiFxQ4ELJ0M7eUdNUlbrs42D5afREIRjUmczS+LJct4PJyrw12BrQUyEL4FIjaG56cjz7e\/CtMkIo8ffdc6rBWuycY4L65LVfQcKMtcPYCVaQiWCo5D22ErBGLhMP\/YK66Qnmz9cZCo7zPYP9Vv8XKLUmmlub19B1sM7OIFDMn9iZ5NRoQAD8DeyHGvC5nyPC6huLH0pwBhgbvpQ7EjXvVz7Sk1zBBkDaDhO08HF6T96BOO1D29yKveKq7vAmpaJH4l2\/xS7j\/9ZmXFD2NuI+jjrOvLA\/wuw9twT1rm6g4tttssuR88Oeyil93BwSVRZ82bEz4be5BGh1FBex3mzVucj+pXKiiYXgtQ2ni78\/EmcXNeSDxh42PmY7dnBSLQOEfFs\/UO9R2ECT8T3sJJh3Z2jgqeaXxTSrLaQdiJj0PUfmGxjwqwSYcKN1zb4mOYsTEvGFkGf5zAfRj\/iAuhKn2Cs0YzGKVPx\/j1YXEwnhBKLl7FbBRAe2xK+zGC1ei4A+jo670G+SeyyLTerwDBMbEaEjk2xKssYIZnPuRQ7SRL0tHMlh6YWnAoe8XTcQKPqp4k1dSCjNBSJ\/e8Hydd2AaUlSzDglDiMygXPxJ\/8HCHPlssRI5kO55ZuSyAJEZtoynxBfjCik6WiSQXiHFZGJN1D8RQwcnHAU80f5LvYXuBBpXS5qd+RZvc3Gm38gaqEieQ17e9YLyyFE\/moCnyNE3oka73MLDbMolUDmDh\/TLPUug1f8fzjqXXweWN42A3M83KKs6pc0f1oarOpBWmtFnnwPdjb8tgNKUkoQkqKNPneLbyFUUp5JzmcnmXBkcj+o85i6bE67dCyB5nPBs7yx3\/95rc0S2TNtVvosS9CefHFfY0uYlioPgpd2SA5sIFMmQGlkVNtnLh641VYf\/FgRH\/P6pS\/iwvYnKkhZmg3cH0LGcrIWnHDu673sOikRQuh3u\/FZyevtYysqkVFdb\/FRma0fpH+MQql816jhrhXK7jFzAh3cr6QlEwFYOWuD5Ht0x8uxMLk+ZtQXpK8ZE+sqkJBr+YRZbXml2ArBQ7C0pFId1dsxv9qWJSbHKMC7syubn4FeqTecsWxPwM6xY62yJ+TGsh3UOupAAQ\/wWvZYEg3PyZTfeTWlzpcqs14qUg+rd\/vziya5GTOru5x8NYDC1ofTMD2T4D1fL\/kp0pTe2zIzR8GkVID4V4Lgm2aU2rxxDlttFIDl\/6XxftgTeym8lgBBFy\/juIIk+OblzF4j0Dvb3ESRIkBxvCCcW3KLynPqcWwbcjmwT3d\/wz\/3MbkgEBPmqLYrfEyOurPUYX8pg0XZpu66QpB9fAABAHsIvOXgBlY4XuW\/0JFbW0Y\/sbZLwc48L4Au31NIlkdclwBgTV3Vsy2zgNFDA\/fy7Q\/aArYtcT523Rf7I9M6ezx4PMMFwNUso9S4Y4DVhPEdZJYLDuUpEsfzhB59gjm8OJpHHA8\/DYfRpNgy1HsIol+67JrjvjlCCP7kF7koJzHlPxXpQhXiFJ3gs7GH3rEqglWFs9G1troFk49QJsxA2TeYkO8DJqhCHdhMRaQzlGpKb9XxapT8P235XLWfG643wENruqZWrXeXrL57rmB2yCw75plfEJsVKb16A3ULL2q16y\/4q64bi3qmnfPEeMmh4DnRlpHZ2Wi1r+FQlMRnpKQaUI3E+2ULCIxPHOK0Yg8H0zbn5bc5Ty4JnwlOwC0rxH5u9KLHRL5pd+Rqp8Q3Wt3d2QuJVxHo9W6O1XxAE6DGqmpPHX9GLwSk0I0ppsTqLor0J5KuO1c2sP2KmfCG+ZK1TJgrBqDH0ngQThjzlQPZm1r2K0SnPeQKIqArYC2rptvNOyqmhMYG37RnmSq\/VHQ0myPwoawcrWOJVyysqLL3z0hngaytqtdGgOW9FSv\/Zr9nCmlZ4Je1vqqR4IrsbrCVVPHiRMGG4jV5NY1wFYQS2C7z7tyjGKahcVU0B8yjdPyPgQA14pD5T5IJSoovHrDml2e1gVJQVawK+qjx9nrkT2HR5emvnv07X9Z2PX++rfIUUKxl0YGHPrsTreRr+ooye0azfFrB3\/PWhtYNWH9gXUbR6LXHE1MNwljeXiEw9tjJbJ+b0xTs1xtNZGJOyE8yNS3jX7bv6Gqw6xFjtInXq8NWnIrrxzFWiRk+jeD99WiW5Tq8xcAdBFIufoTXsEkxd8ayQ\/e+jyTr79\/wWzJ2pIzt3rAP7xnIhadHZEoG2Ib9Z04PYHUSmC7UPbzNpkWSzLHLDvdr5U46DIy9tVrmZky\/Aqvljbwbm9Vp2J\/ocwf5hMIHCpCzB8p6UcvwqqKRqiHGTQTWhNrigev7QGl2Ea\/7w3cqWcEDy+nGcr0z1sGx0tdmxKy9SdIFp6iKGqBJw5hHFEs1bEwikiX6HM71KUVUf6s8KjGGOxT6+PRAnH5qMyt+RUDYPtIPWU1qnnxFAwK8xPnX5BfHf8WNyfbFKDlZ+aZq7cVwRS9TewnOyMPrV8bo7SXMx2PPgVOBKXIKAfyRTjzkRjYIeLWNZxAtM4SQr2BfFaAhHKM5hYP5Wqvb1H4UhLNPKmHCaXyftsHiK+gJ4cGQzG7nCJ954lra8lso9vbNE4\/TJgUkNup0gsrDqj\/noAA7Q66PN3zJSNoY5xHwz40MBE2QCBbKL5XGfMACS6SQf9d18BjocEd\/PBdR41\/0e5UiBQpggwT6D9W8ftyG8UFd9IgHdVFip8uA+f7XJZasDPKWPq8aFVlNv5dvMnWjLkG\/cglURny7yfqG8gVSdLKEoBRuvmhnRXlW2H+ccvk56XO3SBvYf2V2dbihDX0TErmlobqQfjhHyyu40tpBuCKAWPSONobi1mirFOnatGvV0I9yewpuejIs4avgRdCAoUmqQ95AH9LKUYPHDk9VIaHDQ2wY7NcbnxntDyEBLw+JKsPhOlHs0Rsk2dRfiG2BVfExqAS793CZjqFL8OAPPC3tF6FyjxF6E\/\/8NvkUhY0LGUiVlad5awBYMDY19clle8rCuvtHlvlpk4APP60Jo6LZ0L6cv7c24Sfjz4TTQSLpwjZJg1XbXaylkuKkcqFK7KWYCHx2Bi38MUPjGEZYr5BcYbq2T03P9OlWDCejJ1Z8Ma8gkOAtaQArM5iPMKs+nAkVinNTVEqNAx6jZpSD41dStEaF0fl3kABSpDAJy+9yjYg0qGoT+iVTQZBpIfXajE8n8aQEa\/YjH3d3xzeWpy4si\/hPQbJGemgmKSO84UopWAnBgq5ZreGS4xLH\/pys2NmSk3gfo98JSc7i5XoCWP5X\/3dMAXq5o7kceDeLwqcjd1xArPmBTlgABrC5LAhVtCZL9zqjVkFBciz2e1LbelfD0DOj\/gJCYUb\/mYsh6sfUgt8XDz6zqRXxBT2KfhbqEYiMbCVKW\/MqdA9R6GIHujOe8S9DtqwZhWyVqVwrk0kVU3iS1M7Z1TnB1ndXe4q5onEqcYJWFQrIlMzBPZTuYrncR6+NCLaaa6+XfaLIHx3umvdDMZUw\/HnqFAWrV2a4fniruYLiQPaSFEplbU9AY9spoVxqKv2hlmb\/gLKO\/lWVFz1qr+w8u220pdTke1eCzUbl5Bx0bRFPgy\/\/6PAH1u65L3kafZJA5vM64Co9wdTbJLmFHFtiVRtsxaik7y5DMfDiwTugL8uE43fOyRgptNiyLM0FMcfCLCq3FKB\/pcJQNWz0ccefbYsBaeNkl9r4ZeUfU0LBALbPILqO+nntRmzTQfObNPiC3TaRKcJ\/788w6NOgvX9T5sGXU0yVp\/XX8YpBhS5g\/PqtjPPO3kV9iHZIcfQBrUcUnA5nYlsb+TSrAH5HpNpwukvJZBr2vRxOeN4JUwAXa0JHP+oPuFlGYP8vrDbuCMq2YhH1ARGQG0Z5xpcSLR8o+mb19xOGtxO2ncf+Vq7fDsjoQ3ne04PlbRP00\/nhVotg8ivHG2nm1zXfeNiQDzGTcd0LMbRKnmNekuE34G0bM5\/5UE6SuNUP31hQVciJckzRhPYkbL+owc7h\/eFXVmhWiF9JbAd9uPVvTQo5ySKjfi8HlyfAKpPJbBzKpObVJfCAyHEkRvpC20TeaQ\/EOtyNC9baax9pFBQp7w\/WSQoH0Cdk9pYn+f46zcm5nmBDlSUEWKsEcD9p80CyYN075y8yZ8aq11oFI\/xBTbRhJCzG5wPG011eLIfy\/ARbn5qZNDhdP\/vXgj0z5YKl2HdohmLkmA2apoKXcF0sJ5nQFiT0K2srUQ6Vri\/VUXN5U7n5txvVCVwNMP4ruM1otxoxkROktuh0nf8krHjXaYw+Y8TmPvegK8+teu+62KtshMzNbMxizaxFSTQMlDYo\/jy9Y2G5oocn6uprBMk7RuWX5FXLiHH\/f14vSTu865x80jGozF2M5rI6N+LAw1LDFIOjN0KPBMBBUedz6\/Hsob7k7kfl\/cZnxwouhmdotdWMMJ\/xWbI9P0WE57vpAurIA1A2ptOXoJvcroVpPmbFlwqwXh\/anIvG58cktD493Q3i3pLu2Z9VzI1kdB+4EGRalhSa3Y+zl8BmqFvx894bJ+AfsJZlz9PSUip6znGxcX1mrYvQ2VRzL9IdvvfkOxqG7XuddJN36OY3oQEEfsCjG+LIN3a4LQudEeeHzTNamOXkcinfIssjEWW02SZ2b2\/Ka56EH3EznClVs2pTwMn4oYv48ZdOqiFBLGYRuTfaYtQP3+frNx7dbc5yc3a0c2fNZcXC5R\/zJGqKdgxpnur4H2t9u0T8zwhuuMtlG+KqCwwULYzf8ESaDxeC2k+m\/UnNR7KkE+ELYCKkz4z8KFposo6tsdDA9lSonisdong1qspWu8QbcsuguIC3S2djYWrFYbLBWn0oauN5fSvgPjVmkwGUIlNVPJdnDviwIHRALgZJA1pwFhi\/eWbYgiglKlqvOms9AB1N\/Qewq3jgCe\/FBbRecODK74BHpxuTQ38t9OnmOw2KKEF9Lu1OLY1Bu6EGxT8xBGHP3u\/U+1DHJbg94ZBlf5+QTQ0KLdCKYgfm37zZdcolKTNbBUc7NazDXlXMqq+4Ed3M\/Qi2gF\/TKuAV8QKx3oc\/JV98C6+GEO3Eg1sVRwjlna5Q+ADTwn+EihF2BvNmCea+ETkTynWOmO8TJGL6VeQ6eg43t3yOQlOk2K0Zwn86Pwn5Wi128S1NJn4XUG+nbU3kfMy8jlZCyygD7wtFQDKih09FPZTaj00YbQf4QXpAXQ\/9qR5LkA0YSxhUx2CYyrd2nXtB5Rtr1mnU6npeCEZtdvV1FbzHm4NCnOXw5PvhJ","iv":"b37a2345600db2d77a8e9e59a5242a17","s":"e3a6fa396a62febb"}