Mobile
September 26, 2011
By Kayla Hutzler
Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.
{"ct":"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","iv":"a39d4528e5be45d79f65fab08d27e6bd","s":"c9520c7f0759c442"}
Share your thoughts. Click here