Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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tKHlQxc3M2C5o1FJfyTt0J049+Lzw3HuBMpU0hkVBAf8z9jqczbAJsoiYctgGer8Ax+O90fp5eJDWTHbAfwdNeIFxrrKK5po0l6rtTdUSZuDVJp7sDA+xQwKwdhNUjV9Zh+uwyOZOY7aZjRI4XiTm1YdGA6O41tDldN1Z9gjmHPtULMp3jbKhrBhJpO29JiumBMChH5wwyqUdm4vhkDifGEWaXngM0FCd\/Io5bj2xSmjc3hOMGS8+4\/Us0RiTnj0UO5+5kDeNzpHK7c4OhdhGseN9ROSMBgrBntHUqz4VLUcDDEzpZo4bkUEi0UGRCVP3bYldyngQIPH2iRGVzsusQNkN7jr2v10oLmpLFaAj5BXxFb8mZLKx+h4dWt5Pj6Oh6BQQaa4jQRI93AOF5JwxATCyZw5xO604X+YUvJWdH6wtpYwSOlbqV7rZ\/4f7IpYL6ceFNiApY8n1w39zFGJNcCjaF1gw2MP5NTZx7UPD5XGZScrw4rwtMVeUShc0tYcH47yqriDK+WleTYqTe6L9vcqe\/KsBOUgbQKSeDFJzl8lbosi+BHDPpIzUrWub8641BaHvq94zCxhX\/SFBFCn2nrWu6r931Me9KRFbYhgNg0Bdh65t8PwGUNScjUkwh8plTqYaVLSuEmjB3Ox0lt+24OSFSfi2DPzGQZfX51JUMJNO2HvcIluvuARFOHt4wQO\/szAFYEFN0VwMe+LiEcj0g5YaGuevUGmERxsSEPKU58hqf\/BAP2lz9dwzwXk\/mexti7RrAAbpmRYqatWw0SzqXSwXYeFExAaZtz0cgHXDQnPISFN7az4Et3\/NnLgjXBAGC87tBWf18w1MT6vdRE1L369p57daBsusXenL+RtIpD5RrrA8n0v0BM+1+EQjXPjBQ0f\/wVDRFF\/4pUj8Hsh4r3cVbbw1SfSjSmfM3oL9ZE\/IbBG2cyWmlNIQV1CZ\/1DbZT1fEoTQv+XUFngXlufOmDqwwtVleoBasl+3pvpIVpWRIaYZnJs3JtU9+rVXsMfrF45jID32WqFF8xUAU6fMoFK\/ovxwbVcAToDm0XGQYD7b93RR7eJkqsT3PsCTpDhjPNmiX27sxWVOBik4zBRgYjAzzLFEfZ7rlDNjhr75y\/s4ONMXKsNP8Yhv8EYc8abyTo8jux4veIRSYVvmxl5RfOiPEfLwpIdLxmV2QTzkVnrgUoh3faxLYWyY6FvqR04+EPN5WJToeK1COYxjtZEmb9yTMayYJuPIM5Vn6p5818v6ZmUcJV4WGY816+XPUDmuGNOX1QpMqC5fBhLPqhFi20gvaVeDwNG+Pbp8fv90cNIBO71z87phJSVtKX32WAE\/c+ZZjiRFxezEvYnNDR0wAmeaNDkUGosAXq3nJdWpynBuxgW++5zf3Wq11mIgSlg97xqUCurSbXm7a9FeByGEas0ztcDq\/xxMxJA0ikNLwMp38pmeQLaTHjIWbpYQ4P5Vujbu7VS10g5\/T9Qam\/6dxuO0PG5V0q4TaigvT48yI84Vh0yXjB3+DEFR80ZYXzkNiPyN\/U5g3TNXZe+RSMtu5tHb+VMMiQRRwl62qUszplQCy5zm4b2jQL+zO4sYvagJ7LqeUo0V12dUNe3HdHb0AMDV43FXbk1avc0KfLMzuYR8vAZ4UuOiWRyPfisWSmcmwX62Npabmi3JzY8he2IYxRDnaj5hm0h+pJ3TB9gnynWuD26pB\/bRXkelxVEqFNpuXu8Ck8Fpc7ru7kCMMHsTv2QxbOt1X0YBKK2sMpoL4\/Wp5CE02IgxLqFfKADjM4wrF4Z+cZMtpaMMD1IDUHCfjw6CTb6DaoGl+XUE\/WUS1mrZ6t3XpBEobbXdCkZ0Cllzy3so0MSxpAR1NgU0En37ZGEiPCtc5LCU9D9MBS1LDCz3HuPRZgA1yaXClgZRCajnNOdUKsQC7NObbqjx2iTcdceDlo1YnOI\/DCex+tZTYew6OT70V6M8aaoIea+oo2mcllNX5\/zeaEaRqRodoXH0ZCcQfESwHFezXDiAzI70aRvfOPeX91trmKrKcI08FEnKuxQLxZbx8aMZOhytgWXJ\/nTo+SABVTwvJkDlNigT9dVRPOyslA2wANIf7TIhj7OS7Y1FB7KlfRGrcsPoLJRjZS1LgyPUzAALTja0btqmIACeYAHwQvkB9VgNGpJ2btx0S1o3X+0CJ\/WJ8dEDSdjXN\/hZgiZynD5QyCUMb\/kmfCX2LL3lwRhD640OYNS78FcvAYj43CHxYmt5Ory7VrY55CeELZnFaMq3Xd9V4oHoSEie2FoqOMmAtP1IPLCdGx6XF4e52NeKdvr4HY+2JCkFuAmqeMpXiIFdIF0gOw6viOmemwZeQQdZDQuMJlyYn77GT25P8m5GUCxfExGz8zy4nirJDxwOf\/TDDC8Ks3K5zfhcHVTwlxY99S+YWVTR3qhAFHQZRy8P3VWhLlhVKaO08BxCECEGKPHt5H2JqlGNH1BV3wfkRLkSuDmtA\/SnFE8ycOZ8E7XE1W4AseM94Rzr4ywXNmnaHmhHzYXr4HMtpdTcHD2rPGpenAOIwLsSElLYoYlU0W7BbzvAYNm7\/vGCduAp+KBbBh+5932TuyIKEq0KU0PMZ76CkUbJEX2M0rmPzginG6hiprVJCGagT\/2easJSPyDCBFnSC2BTX5FlRBqFkZgbmEZPnFifKvybb6IvB48o\/3iK8WeFCp2D9U20IUjtJQDi2WKDoBt3pojMWd+baAWYwaFcveUc2nO2lOulecNG+PN0G40OgZL2u+W+91Mm9Ejjg\/jkf0BIH3Q\/ko0M8wEIuNLF5lfZYsI0LnRulI3Myw9BEcF\/M7Ffg6A1VMl8DHy5krMIe0jKiWgusz4Ikwciv0UBH+vZUHUpB1cvL+o0tYsGtFom+a75z91vkrxgJVIj8OX02gT5DpyfJHD92zxAUXvsljHzZubC5xScq5JzyhiOXnpawNM6RONKynM7J8aqatTEE\/96hb2vWRA6rQYU+4aqTkHftryK3b1qa+dxJMeJPB\/k4lL7pkKE72KZMhEwHaVtGHAEr3yllPT8HxiBY+EpL8FzA8se5fIC5WBqMWKPPrXOhT+QTw4JvyanrOCmcQNvFHxprpnv0I1WwDFqWM0DPvYYJyohR9lWJSg7Oa2EIK9TpvRQ7ajcVdoff4YOO4AtTr6HQE1O18OgYmQpJGX9QIi2T0oSVrNjTtiOcgo97I\/AyMgTBcCWq2uDoctVuD4i+F8WeEXgDmAmiPUNgoe7jUaMQSHX4087Ur+s5kFGcJzqbgKSa02DxGc4V223rYFveBjdBB706CfUb7z7UNILZA0S1bBXRPhLqcldo5XUMS0M47xuinrpp6wy\/bGn52yl9iFXs4q\/WMa\/iApzYoVYdgQTpBtGN5V8CaiOoIqMF0umVlRZbhPKG3kNecl+dblaovGP7YwfoTEiuKh71kK2ZeroTUgET3tKPqhaxKgvcT71h5eU93NzpmJdA4Hz595dlMxi\/n5AmV6ZFric6L6zpddgU1M9y+HzGUROsqUYphrQBczzyD6i4K0JUxbtdUcw==","iv":"7a1db56fba3a8afdabd7707e5393e9c4","s":"4830a7e723a6823c"}
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