Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"e7d351b06dac3411e8104db0db32d9b3","s":"0d1c413354c5bb53"}
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