Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"b6bcaf6febad0d44e32d894e95abc7af","s":"c7b44df329f8f907"}
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