Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"7e8f8899a3f1c48106e7e7764f46c25a","s":"063c41b74b859fdc"}
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