Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"ee965d45719274902998c2cda2ffd1b9","s":"b491cd5f33e85b92"}
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