Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"bffb5234b3807825f4a18b921fe96220","s":"b348f7f6e005b8c4"}
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