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Apparel and accessories

Ferragamo taps creative style icons for new Viva shoe campaign

February 18, 2020

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo

 

By Luxury Daily News Service

Salvatore Ferragamo has debuted a campaign featuring a cast of six creative style-setters to promote the Italian fashion label’s new Viva ballet flat shoe.

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