Luxury Daily
The authority in luxury news.
Jan. 17, 2026
  1. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  2. Louis Vuitton marks monogram anniversary with NYC pop-up
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Bugatti, Lego Group release two new models
  5. Ralph Lauren seats new board member
  6. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  7. Actress Demi Moore joins Kérastase as global brand ambassador
  8. Rolex Testimonees grace brand-first docuseries
  9. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  10. Vacheron Constantin backs world’s first Concours d’Élégance for watches
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Ferragamo mobile ad leverages social film to rejuvenate brand image

October 9, 2013

 

By Jen King

Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times' mobile Web site.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  2. Louis Vuitton marks monogram anniversary with NYC pop-up
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Bugatti, Lego Group release two new models
  5. Ralph Lauren seats new board member
  6. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  7. Actress Demi Moore joins Kérastase as global brand ambassador
  8. Rolex Testimonees grace brand-first docuseries
  9. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  10. Vacheron Constantin backs world’s first Concours d’Élégance for watches
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases