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Mobile

Ferragamo mobile ad leverages social film to rejuvenate brand image

October 9, 2013

 

By Jen King

Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times' mobile Web site.

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  1. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  2. The Macallan hosts exclusive residency at Rosewood Baha Mar
  3. RH opens Detroit showroom
  4. Versace announces exit of Dario Vitale as creative director
  5. CFDA bans fur from New York Fashion Week
  6. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  7. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  10. Gucci studies connection in spring/summer 2025 campaign
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