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Mobile

Ferragamo mobile ad leverages social film to rejuvenate brand image

October 9, 2013

 

By Jen King

Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times' mobile Web site.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Women to Watch 2017
  7. Dior builds five-story statement flagship in Beijing
  8. Lamborghini heads to French Alps for women-led driving series
  9. Chanel unleashes ‘From Dream to Reality’
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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