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Ferragamo weaves founder’s history into fairy tale film

January 3, 2014

 

By Sarah Jones

Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.

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  1. Bleu de Chanel dives deep with new campaign
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Crystal Cruises entices bookings through brand-exclusive experiences
  4. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  5. Volume and wealth make Chinese millennials a lucrative target market: GfK
  6. Segmenting millennials allows for more appropriate marketing strategies
  7. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  8. Smooth checkout process could mean grab & go will be the new norm
  9. Michael Kors taps Instagram contest for limited-edition watch push
  10. Research online, purchase offline trend is defining luxury sales: report
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