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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Complicated consumers require data-driven business decisions
  2. Mercedes sets ecommerce, mobility goals
  3. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  4. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  5. Ownership is dead. Long live usership
  6. Printemps brings Paris to life for summer campaign
  7. Defining the right social impact platform for your brand
  8. Top 10 real estate headlines of H1
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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