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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  5. Rolls-Royce hosts art auction on production line
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Corcoran moves into Miami
  8. Alibaba adds YouCam AR to engage beauty shoppers
  9. WatchBox looks for growth in editorial integration
  10. WatchBox expands into Switzerland with headquarters
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