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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Balenciaga opens boutique at Royalmount in Quebec
  2. Dior, Hermès bringing beauty firsts to Royalmount's new 'self-care' retail concept
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Aston Martin, ELEMIS skincare join forces
  7. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  8. Off the Cuff: Getting to know luxury's top-tier talent in Q2 2025
  9. Michael Burke steps in as LVMH Americas CEO
  10. In new campaign, Balenciaga riffs on luxury culture
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