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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Audemars Piguet acquires majority stake in Swiss watch component supplier
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  3. Travel remains top of mind for HNWIs: Altiant
  4. Rolex Awards Laureate leads recycling breakthrough
  5. De Beers Group finds diamond host stone in Angola
  6. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
  7. Valentino CEO parts ways with brand on mutual basis
  8. Europe’s largest Porsche event draws record crowds
  9. EBay confirms new designers for ‘Endless Runway’ fashion month events
  10. Burberry returns to London in latest campaign
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