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Feb. 14, 2026
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In-store

Ferrari adds entertainment value to new Milan store

May 14, 2015

Ferrari race simulator Ferrari race simulator

 

By Nancy Buckley

Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Year-end sales jump 9pc at Hermès
  5. Ruinart welcomes 2026 art series partner
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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