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In-store

Ferrari adds entertainment value to new Milan store

May 14, 2015

Ferrari race simulator Ferrari race simulator

 

By Nancy Buckley

Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
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