Automotive
September 22, 2025
The luxury staple is merging two portions of its brand identity together with its latest marketing and product drop. Image credit: Ferrari/Robin Galiegue
By Zach James
Italian automaker Ferrari is uplifting its latest lifestyle offerings through a conceptual advertising initiative.
{"ct":"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","iv":"965915e2301fc44ab7cf7a35f328ec00","s":"cc3c757d308724c3"}
Share your thoughts. Click here