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Ferrari creates immersive showroom experience via augmented reality

April 17, 2015

Ferrari's augmented reality app Ferrari's augmented reality app

 

By Nancy Buckley

Ferrari Australasia is changing its consumers' showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.

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  1. Burberry transforms customer experiences through digital innovation
  2. How smart-home systems are transforming luxury real estate
  3. Day’s wrap: China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
  4. Q&A: Tommy Mallet, founder/creative director of Mallet, on plans to grow his footwear business
  5. Moschino pushes ahead in China with help from Alibaba
  6. Is China’s debt crisis a ticking time bomb for luxury?
  7. Gucci is 2020 Luxury Marketer of the Year
  8. Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves
  9. Rolls-Royce unveils interview with violinist as part of 'Inspiring Greatness' series
  10. Beauty shoppers seek concrete action from retailers addressing racial bias
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China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
Q&A: Tommy Mallet, founder/creative director of Mallet, on plans to grow his footwear business