Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"ae4496155b7d5fac80843bf9437ccccf","s":"b45c63f26c845371"}
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