Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"2d9b2b06374aa919c47c9c22d9ba1285","s":"adf5be0f487f7d7d"}
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