Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"4049cdeee72d2c525baaa84fa2813986","s":"c49cc1e7633f0e19"}
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