Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
{"ct":"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","iv":"a2d70a573d65c058c3f72301e311d268","s":"f7e9124add491854"}
Share your thoughts. Click here