Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"5101ddbbf706f5c247325b5ee72e0eb7","s":"1025a70ef7c894ae"}
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