Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"6ab40c6866b37ab7205d6ca5e730d2a3","s":"ec548bd2ac747c8b"}
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