Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"9eb868b6107b2c5a8af77e2e564aea62","s":"a14b6b37e9304be8"}
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