Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
{"ct":"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","iv":"51aadbd0fdf2ef94b299cd5bf2280b6a","s":"22ca0901f9b68de0"}
Share your thoughts. Click here