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April 26, 2024
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Food and beverage

First-ever global Zacapa campaign hits billboards, broadcasts this month

December 26, 2023

Shot by Dutch filmmaker Caroline Koning, the initiative is given a distinct, colorful look. Image credit: Zacapa Shot by Dutch filmmaker Caroline Koning, the initiative is given a distinct, colorful look. Image credit: Zacapa

 

By Luxury Daily News Service

Ultra-premium Guatemalan rum brand Zacapa is uplifting women in the beverage sector with a new bilingual marketing endeavor.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Double-digit growth streak continues at Hermès
  6. Ferrari forges racing partnership with HP
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
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