Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"7c778f0586a6e386e5c69406abb0d213","s":"22528d2142e2fc6b"}
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