Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"841d96542a586e9141ee2f9f757b71fb","s":"771b37e1a36506f3"}
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