Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"30bf67d0a7f1997308a4165b6f30f19d","s":"091e863f93328d68"}
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