Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"26a0c7acc535466a56a9a5c8836e9578","s":"26e1001176fa50e7"}
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