Columns
March 4, 2011
By David Wachs
Many mobile couponing clients see redemption rates as high as 20 percent or more, and some claim their redemption rates from mobile coupons are eight times greater than their emailed coupons.
{"ct":"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","iv":"7d3557fc65f55131891d1295a4d41d10","s":"cf772d9c6404e046"}
Share your thoughts. Click here