Columns
March 4, 2011
By David Wachs
Many mobile couponing clients see redemption rates as high as 20 percent or more, and some claim their redemption rates from mobile coupons are eight times greater than their emailed coupons.
{"ct":"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","iv":"84cff4b1d3dc50401ea5201cbba2ee26","s":"2efc5532d13e363e"}
Share your thoughts. Click here