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FOMO propelling luxury purchases forward online: report

June 26, 2023

In the past decade, the drop shipping business from China has seen incredible success but is this once lucrative model soon going to be ancient history? Image credit: Shutterstock. Composite: Haitong Zheng/Jing Daily. New data points from ESW find that 47 percent of luxury shoppers will pay full price to be the first or only person to have a product. Image credit: Shutterstock.


As reports confirm that shoppers intend to continue spending despite signs of economic instability, global direct-to-consumer platform ESW is exploring how scarcity factors into current ecommerce landscapes.

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