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Marketing

Fondation Louis Vuitton goes on sonic journey via mobile gaming app

May 31, 2017

Lucky Vibes is played in the sky above Fondation Louis Vuitton; Image credit: LVMH

 

By Staff reports

Luxury goods conglomerate LVMH is seeing who rules the Parisian skies in a gamification effort tied to its Fondation Louis Vuitton.

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  1. Stella McCartney creates romantic collection with pop star
  2. How to make platform choices for ecommerce in China
  3. Nordstrom taps mobile to bring personalization into stores
  4. Lancome to secure spokeswoman Julia Roberts for $50M
  5. Estée Lauder chairman inks publishing deal
  6. Baby boomers and millennials united in desire for experiential offerings
  7. Marc Jacobs takes stand for Planned Parenthood with charitable apparel
  8. Saks partners with Vogue to portray handbag temptation
  9. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  10. Luxury hotels can leverage social clout to attract young affluents
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