Luxury Daily
World’s leading luxury business publication
April 22, 2019
  1. Register now: Women in Luxury conference New York May 9
  2. French, Asian luxury companies average double-digit sales growth: Deloitte
  3. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  4. 5 mobile marketing myths debunked
  5. Chanel edges closer to ecommerce with online sunglasses shop
  6. Bloomingdale's gamifies in-store shopping through Snapchat filters
  7. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. 2019 luxury spend expected to grow highest in UK
  10. Hublot honors partnerships with Harrods pop-up
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Fondation Louis Vuitton goes on sonic journey via mobile gaming app

May 31, 2017

Lucky Vibes is played in the sky above Fondation Louis Vuitton; Image credit: LVMH

 

By Staff reports

Luxury goods conglomerate LVMH is seeing who rules the Parisian skies in a gamification effort tied to its Fondation Louis Vuitton.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Register now: Women in Luxury conference New York May 9
  2. French, Asian luxury companies average double-digit sales growth: Deloitte
  3. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  4. 5 mobile marketing myths debunked
  5. Chanel edges closer to ecommerce with online sunglasses shop
  6. Bloomingdale's gamifies in-store shopping through Snapchat filters
  7. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. 2019 luxury spend expected to grow highest in UK
  10. Hublot honors partnerships with Harrods pop-up
VIDEOS
More Videos

MORE IN Marketing
Roger Vivier looks to find the right fit in bridal spot
Collaborations capturing attention of younger luxury buyers
Social media users more trusting of peers, influencers than brands
Seeing privacy, brand safety and media buying through the personal data value exchange matrix
Chinese women driving changes in luxury landscape
Brands must expand their views on Africa: Luxury Connect Africa founder



RECENT ARTICLES
Day’s wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths’ Centre and Madison Avenue
Roger Vivier looks to find the right fit in bridal spot
Madison Avenue galleries to host art open house

Volkswagen Group joins blockchain traceability project
Chanel brings Mademoiselle Privé exhibit to Shanghai
How Goldsmiths’ Centre is keeping artisanship alive through education, outreach