Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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TPrJ4IaJMMgLknf6Yp81De\/1NOUTQ0ysgkKkfVAc88DCzOHcgfTKzY8+kolhEpyTcsy9IbANMbQDLVvK\/570C0xfT5b1HQ7jDyXKKQr8zpizjebbLbhXbgeAWb7LucV0C\/M9o2xJCd4lkOYa3UE1tH7zHd2KLRC9Cd6sujnFTlAlPm5lDgz4B4bl8S7koAcBNHK9fi+NRQLg6XzzzMUZYSqGkEAm9zDWP7ew60ciChN5LbYf\/MRKuGm4EyKkMZvrK+U8eM5N4MSpETXtFrZU09MIYOCCwmnqZTqwsQaO1wAjQnF76xy\/QQk5jDAFPMuPZOSTclwm4Z2rHJP2iXzsnp4XtJ3YPXyjxpXUoFNSEn7D9Ro34wY7iv2\/MwOc\/NlPBZTY5tJ+O8ug6baR0J1+fEctMMIT9dAXxWIRvvG3bcN+tm9MGAlUh74mbb05DmE+SnM1650bJ3BROuniD72+tQAeHsB2bQma0AwpsE6nj6bSIIOMX09jFkZ8s5RLUYW3vkZQZsdh8+IdmiIcvKvVpVVIG2hFjeHzrNOEIztojRNyYI3DeBVA3Aul0LpHUa0xMZBgvccyKS5YJBWB7gsMYRrsOrcP4FakUiyB9OUdxL8R2ifzBDqt16DpEFSmGOSO397vO3vc1NaeqCYXWx\/CpA82LRSJYbyH6NHtZwyCu49KAMeV7CfKEvY+cKV2RKum86BGBVKo6A+xbpXfTuMZcFFhIf2vl\/JNOZUpqJ\/hcVOCzPT3m1yYMlgDCsD+bt4jDcpyOkbw21RS7+imIs2CfunEvdh3fXt7I85akFwsAycJqlGnTGc\/K9b2VWE2rObu5ct4OJdD+qV9AH+tYcC1mSe+8FhN6stjIc2hTL63njaSb1gh3+vGtb4lEIO8lTpELIE30mlhfNl7oj8jRsDoTcOHXqx8XN83mcj5R95Whf3tW7\/muK5cGEqp+uT0cV3Cg6OP2lkTrLRFxFrVARWzqcvH6dr7lYek\/BPy4zxTE\/U4o2+mCgYaTNMxyd\/8tPQEkvVCBQ7mEX3Gm4Xjoywvm4ZRMtUPCff0BBPapqK\/PWeN0OV47sSNNfHf554Y8XSFWfEKZvBnFSoCIIo7+wzz2GUo10KIkGQRMPfrHbyIEIRqKpwo+F1\/HsFB\/B\/FzH8dnZtnjqe3ie8QmFpN+oLfilbBGFVWgS7WXr6S49GvLUUZemeyt7yIMlG8O\/atQa8ZtjzYsxDWvmIIlU3D7R39VFqFh25LkRZWhl8bVC9BRE2xuETzcut\/4x4JPO4yy0Q\/SSWLTw2yz31CTqGpiho11zjtXaat9BwUDdbbYUemWx6xziFlDDlKRv1jp+P3NHvk7pTXFwgGLFVj0WPXcM9qPFcrTVFTK5Phd514oekqxD9hrzDNzA9\/s26BoI0OB+\/v+e7TiKlHDLGMx2kgfQMvKUgSAGdrgvMKLzBB6soMYQW8atcylwhGNQuw12tiTtZxvS5ehIq1\/MfmX4pGkaG3Yq+\/HTQYG48LITgvOMib08ANN8NSDI+gWSe+4Efgzwnz47QLxypnKY9LKKPa+HQQSVq7Kw70WMC5hEs8uFFeoxpZw8\/Tgfd+O7kozNXar9h8Uo3\/hAZUjGARCkB4gjTxm5\/x+\/dW5ipmjWRxX9WwLSL\/1kVMGrnGWQe6tMYRbS0pUpe3L+tYzQHL4+ENqjG13jEgUnKO9C+D+vE2J2CpmM+DrUw852y6TPJyFy82WR2FeliAwbRLKSMaQKdVeuSv4PPRxDgEjEyy0+kl1wdH8\/LmkcCJ9bqz5Or6Qa+8JAZw894bJFhHZwqIpN+0SqXJ9uI\/\/SkM4nBNMbarRmetxeZC9AvzylMpVeRGwxZQUWgtUu90v7UoX4RgijXQkzhimlcbS2a0kyOgwjal6pe8X7kg7fpxCv9CdE9IktPjzMomtp9xrKH1M8BhgJ\/Tbw7ad22m6PZWUZsgVal771obLSJgoHzGKRMLPzzQaAQUcJTnei5R24kKaP0mJO0Wwic8BeXKeyYXhetUWd5nKltbqlMv+WRdqvYSr3wt5\/szh+RQHag0VmUwZAcv8NnDE7\/TYCv5yA0c310vP5rsT6009re7tGPAIE7Gk28HwXIABrZ0\/AIjwd8cLQix6ahSRGNiIWQlcFjWiU9+Y5VGTVDlYfRMWlQ294wAeF1mg5n9BaSEvIW+SAcMA1JCsDeN56pXFW+hLD0WJ37XJvywkvRW663DT7Mo190dmIDHqHzmIoDnnUhvxWwZV2HSCkkN1xSiUqBHwRUG6WBvwes19kwsJ0lGcX2esJc4OOn7SJzHe2HYH5vSw+5oVj5t7EtPxpue8fs55muJ4\/im5cTdK1Rd\/9MQMtCglskYukqfsULo1hviKjkg6WxwqQ+AkNtu9zY0f\/WE632StwGmZ1moONf+4VFK+XDiEYBUXRzx7wNz9thQ3OIyUGY2MlrImwqMv8ycyWJm20EPcY3VLUw7+dSfy9se6bPIMOjd2oJ8pvBvtMh2LP1d4RCPhl1x4YJfHqzU76ONWUv5AXnMUajxnjZekbfvs1hJ4Bg3lPLflggqa9eid2AnUTnXbHhFDv96adt8krgRd3WrsFHPvCDR7FFh9vRx81Wuosw7S3I8u5ycyM5D1QeCYa8SDlj7wdNpHJVSbMvyAsfi9LXlC9sX+FDTF1EfYvH7wCNNIpQDjD5TyW3e65+yBtIcoRTrY17JS6RsqtVa+3awdL2Jh7Ycb04iSDIjbFpASLMhpWAdyL4jK+K+8IRDR6nREXeFJU\/MRijiEmzm2fne28m19Rea2thB4kAq9mhADf+7PSiozopbZv8rXhOfowEks46sYqIL6ErZonMGJw==","iv":"14fab9de2f9ac3864bdb8925a937779d","s":"a02865a7386e229e"}
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