Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"907da284f1bdb08ddff70e7d4d367359","s":"7f03942b5913ad08"}
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