Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"33b80c6acad9a2673fde4ff848632e7f","s":"067311ee6e2fca20"}
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