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Former Apple director to lead new R&D unit at Genesis

May 28, 2024

The newly established unit conducts itself under Hyundai Motor Company and Kia Corporation’s research and development division. Image credit: Genesis Announced May 28, Manfred Harrer has been named head of the brand's newly established Performance Development Tech Unit. Image credit: Genesis


South Korean automaker Genesis is building out a team from the bottom up.

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