Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
{"ct":"381SfeSIap4DYKO4yZMxfnCuCeX7djBfFBtXiNeUSh9N0mPriS7mIM4Vu1FEmrT9jKnstLAeKLKqmNOxKZPuzhfhO2RVCJUt1KDlXD1fJdJURLLnucFFhVsaFiAW1ewfminSocIPMl55j0\/Mb8mYQy+XUaKSMVfFzd5qSdzT2\/Zn+gsRf3+8aSEjiopu15uTIeV5L21gbF27mlLi55VHCk2WPocivWiHdy4PWRS7d8R+Zm+4yWopic9LqnCYlojwdIznQfdySMHooblsqGxaoA39gfzlK8gp\/Fcwd1XOY2myLFFNsqrbrWVwHtZIOJlCm4bY5ic0izPhs7SpvRfGNO981U+SshDsUHR0CzAbvscIOdReQ4e4vP\/4LvOGqIZOU8ITl+MxtC0adl+KuVr728W1CGPRVOHdQH62AsZ7jwTcqQfVu8iPs75FVQ5PVXoY0ZvNUQ4sMvUvb\/cB\/5CQx39f3QYy11Gez0JYOIVsyVavkkxbbHxpMbyxMo8gBe0o8WnYAvhptO3KTPsmijgxQ+axy5RLnG4FzoeTzKki5AAMusY78bFB7FrQ+nrdHEpL0QAV+BBVZ+3pGns5lO1LZu8lWsBULGc9kO7GTjxvdGwymRMemEoONzuEPEF95TAU7PVPf5Ua6OMKC6thMyrBITrB\/FkwlIgGIUdNhvNJEffFXf+LO316C07zi1YZV4PDvYnECDnnJLe8NbR\/7mdkeMLUCP\/HvLppO+kj1eHkVns4j3\/piiGZvNS7BStYjDdyHnJYzTo8KTU4pfZewdiX7\/XYEpXzFytAHQ+1qEeYSd4hayDkigGEw1ZCvFIYlADM6c4c0FqYOfKPLEMTz0aVkyE3NXLv19O5obLvuwwMlq3lMjZSZt\/2PkEWrwzbbAUNfQ7ICNh+KgzUJiS2EcJgPV71G1NMsgUSOnFA6xXstnbu67EivR\/mZDJsquYuuNb5cgOyZD4\/WRENL5bBLuGJyPB2sReY+6+MCj\/JAJEY4nNnBOv9FjWa3q3IhGmb1Qus2Wjgu29kUxJM8egjs78C85oNVn0tjcHtGIz9HSvkY033szoMLFAQwBw0Zdcq6251LWzGO\/5Rq2enrZiunbe4AJC0gpuFxEI3emSqE0NMV9nDDe\/ULA9gZMHmetHyNkR\/xMEtyY2GAWdXofSk8PRGj8rl8z8Eo34cFH\/6vZphB+PyZIzwSDa03gtbQjaauk1ox5PwX57qGHy8coZDWOqAFWqzCvZGD\/HhslZ16UOKvfCDOXH5mVZykJiVbr6NdS3Asp5zQPB+dvBQdaGl8rYBh6Jak0XwmxBplPaVwCXjRnwTBI9LTo8ajZVGP2AoGUG\/El0mJzNlKCGItgoDeIJJ9ThEV7C3ZzY4RN1YSrPTTljuQgTNicsoc8QNkMoQo7FJh4FrHOuxfg\/DfjSlrSLpQMNSToTCadVhYapLxROz1qziE4Rau8DWKYB\/Ejo8XoXLKpdK\/69DvzSb+5nbrbOJpuzwpr756nymWAuCx2k8kLY65yXvtMo7TCyHYvqfK2qaYbEbpR71A8rJDf4iMs4rc0LeIOxjn2gBjIgORa+K6HOY2XGDvO1sRkX11rl\/scDPQ9fFCbtwR4nBa9VjsjyPyIf\/ecVHrawMrwPijZJTw\/fGqWnyq+PvC8R45vB6welBJibvw9kVYCBFF2SOpVrnXGQVcUWNh4QhifXtgdUI8rmLWU70xPtdSB+drK2IiUudvZKO+v7CAsJynLOJhgX\/8X7jxFTkQPELrb+LlQOwTpTH5sIvapcYr7LaO94LH9yJSB6NnXrRFxCJKOxsA8gm1uzMcRm33WTrpmELcV7pPW7Kk\/dbNcPTERG4bEDQn75avc3Br0iC8caz1cLPUBw2\/TB9cgrr+V0vi21NjGxBs5DHWbcCQUk+WmVcJH\/jfG64aYOrU9FTYAt2FhFYu4KkKooPIJ1gsHnBLgLdyJaMh9JiR02gIkhtOMHuA\/WFkPPHS8nuLhxjwbgd3UWtGDRhYTavqKwjR\/n776tDZOsyuIacN3772NldmPq\/kGtilgY+l\/gfu8xHUmA\/Wh4rQeuR6m62ItBpPuCixcvrwg0sgGh5hiDjtfTYPElbAnefHqsiTS2VxtVQTc6+ZGRFN\/mbA3JDXulECTrDGYOysjLWMr1Wrd\/vH0XlG7ER87DFA9A7ahlpVMcZpSz8q9Z1owx3lgtLkbn8pI0fVMrzPWmjy4k8mxFJCoxfU6KgU9OPekTCzjDYOziBIupG6OXfxQWuQEr6bz7lMXipwWm1l3a\/dDK1RVQKrt4\/3i+YSHJTILVpDe1GPD8kvU17UV6\/dnlpEBeBhn24uS8nTfSjol2j8Hdovt2jgImTkFAVlorgjYdWpAdsXVk7eLMZfVvXZgbffkHDXpKQ1h9teTPHAZgYoFqzMnpgtai0eBm3NzyGNUaQ28Bz4Zfj3Ure3wtN3XnN64ZqKVTMLA1xzH8DlfM0a+zGk+GG3cYc80Z7yukVLTRHxTKIQHnB9TnHXN2HoTXsd0syLOLPPuExax38TyYB6dCP2xxQnnCHEzy+7fSoeqLVXiq8QT9xdSy4pjXk7wQ9G3bPzcJVOKbeaVhykcEDqKbzArTv2UKHbwrvG1+G\/eebLsEHgM9UyuUSy3CYNmNBJ5X000Ca+2nvYvHA\/D2TIp4h14ZXh1aXPEIAVy9r159WvYM0hw9kEv4crYiOC5K+Y6wi0KcljknQAr4wPOmqluo50IItEEuSrdh9\/oxingeuK8g0Zb1uNoBoMMMFQD4MfLLIUQcEouO5Z3rNPR178aXxi\/4u7z+88G8YUD6w9uTC\/iqMXHlu4DXaNG0GwBHeZJowdep6Zzt6wc9NrQvdhKZ7HN2zxh\/IuiPrp2yLeNJo0Ravo2j8OOH4EHCj\/oqNJsqAVM0Wa1f\/0mrivJALb0h0r6xu5IKbvucdGUu\/lBPI5IjZQtrrG7uLRB1ab1sI7lr0AIWlTQyflTywDJmBc6uoA2UlYm4BCwxxYFCTSYf9lkcTeZqxqtn\/OmIccm9nOmibYaTdexJzE0k3lXLAAsBFLh6HQb8RsqCf2uOdr+lhRyyqtk759xP\/BFZVSEq7GemB4FZH5wtbq+fYpNsrs4VshBI1wdawlqQtTPGerJT9WfYpP6kttxL\/LgzvQQrVTRb71WHkfbj6kiU+cS56HIyRUrRJnDQmixJdbm5IyWH2mn\/yf0Gofp2G3cdkblmLbFIrKpKn\/3Q\/77AVi94DjusVE5WkHzuLSfj+zjNKsFgyCybr2MrMNW8lmLhZmB4UlWThSMaxhjC+IMMkXjTluLeqbmVfVMVeLK3Trek\/tYTIY78F7rGT9WXZbfXObdvg\/6t89bY\/nEPT6zhx8a8ErcQfA6N\/xlPoynRDJst2d4e+yaS78KsRumf6sN5c2oqnyurd5wpbI4IhLp\/HiM\/NxmmZpIs+PyVFuVT7333rqv63uGCOmcHPtO5lAejfnSq6+w1qfd56EU+hyH1OO44W4NsK3\/ToKUnVq9gWYDvA7P9hvAcwismuuUVSsuGoQ1JUsO\/lQVtrJwTYHe0Jc\/1EREP6XvTSJnHBumkV59W2voUjEbjsVZzS72NLytok4yzpSF3htoS1+UFEfP2y5d0qdvhZDwIgnEZGnOMT05atzENG91UEuPMmV2NA\/zlwnZ7XW5xICw\/dzn7B0DI\/UEwFrZxJOIeP\/syNaQ2BU28CQJpLYnQdwFKm5hf\/YyKnw\/4bTvc9ympU5MliSA0UdBAvgyCpUTOsgX4ap8hvP6s+vmmzIj0iuOEkfMNho18bBR2nphKpvoWHe\/GeEVkmMZmAK860+5SefWI1DgWGPARByd2IXqo1+gJk5tnisprhR9YxVnTqD69BB4qKprvV2bj80oxMADaj9umc0HBN6SWYWtgnwdLwI7o+cmJtw+dvMn+LaOfCzd7NAeb52p5msJrc1ILuh7tutFNM9T7vfOWhN+Yer1pwvPFeD9LD58XpLV1DcUUIy8CbJvXMm6dW1uyXIzt32UC97rNaHLOEnZwon0d6wv5Von9Prdi85+AWnkTwqtrXzMFPS\/hrFQHLIePJHvW634GpM9sR63ro6Vq\/nbHdwoufEmZ3KbEwP7DgFNSR1qJUvPH6oXUfGv9zCNSEYLQ4SFGI4+gmBCua7T\/IG59j\/WL0SfvkDqcDJbGE6RWr+aNY4ztwpzdOA\/vXuoH8G0z5mPcqCJsG3nritgenAFlZeWoD\/xiXaaMzkkflmdr1JZJ2TO\/wekEU1pmKP2\/U8Y1AUEThjwhEsoOqY+hXgeVUGlo0WxBGsdk2ivhc5CPb5hENHH89wraA6x4RpspefSnRFNWsb7gVr49up8QW1uP41yinD4+St\/Ielqfmg7sGq7W9W4vN6FMkIaT+8njG88sPiL1Xga3FP\/cPEluqZzOrrHx9cAxvHsBXC0oTx99LKZ4M6QpHkt46D9hayhaVPupqsRBO7Mk0Q7j+YBZ+L47c35w4lH3hkY6aLrMiRWXN+IKoA01TMIuM8Zzpg1pdYJ+qkzBKWi6ifLN6iwmbA\/DFqokCl\/rMxXVcnpau37e+G+amzBpDWlS8ugSzT4bQMNgQleN9M8WI+zeQf83CB50qMA5UJZkV6bTTMhN\/4iS1+nAW4JNzUTqBBmXPsPlab8gYe7Bz4CQPKoBMQhMdYDR\/j6PvXTWMmhs1EhgLRMnvcg2jmO5Lbw6+ZpY5KE0yUBJJ4wbwuNS6fpoagFVP60urz0qB7G3el5pc7l5j+ggoQIPrC4Fi5b4PMSLtG6wd9OgVGVCl7SbAXP0TdZqUkK6u1N6U+g9+XN5FHTmPMXKceDi9PePd697rTkrC2SBHj2vJzSk\/uEKXzawZAlCupkVg93m5t3OoLu8IIJQG+MSL46bQk7bP0YBT7jEQ69fvAIXK0zjN0ini02rTwcNcVpDQq1MSzPGyiVoQyea4k6wd2uvoRk3X6dj8xdmBHUoAqBpy5F+KABn25oSMYemwv5fPA6iMsXFsV7muYvXIUOo+TLZj\/J+UmrzUNnvkx0HjYqnHR85Sdara1Nmz9Vp9B3kiNTddey3EHqQfX4O27lQ+gDGvGor20GL4SJqJJLPvnFrBWikjS6MZVqqpaqeotEUmrYZgeaxNEsq0QyrBk09M\/NwfjyIDXfMOYBpzMV1DZBFcOiPlvxf1FK4GgUFl0+4ZfNzIJJdbSOPXP14pBSeAs65QeoNzHo22nlJGO8EhiUIjK8GSdDXqQOsi\/qyPulMHNcjKEkr4jwyRLsSphmS8bXyTSSTG+b9FLGtEhPE1LrA0Mp0wMCq8Bj7xxAef86xN534Z37PTj\/jnQfIcWWtuCIRYgNiIqAMQZocPkOUoOP0ImipzPaNp6xTk+IvLIt5avPPCRh9TRJYg5OUMVBUWVkhpvXESuYF1fh4Sit3jSwI0bJBWKcfW6XoKYxHrSoRTtt6VDo1iO4Bj8a7J2w7bStCSwfFqFfgIutFsTYbSssMu3ErXvnpeX2h9xdxNiqHLnrUiMlR\/HibnSg6gLJEB5RE\/0bL5JbhjzGyBBtmJdPrkRLT\/9acOwxEAn1AiWo0DILNPd7r2TT88w1qWLDYMAZfwivWEEcHaWEHMOIZx4tnA91aVz6cLG+WM\/9DqiNmQBI4sDvadZ9COGPQrCru1qN5qzpyVgcA9wb8H7ykMteGDZT5+tAsJr2kOB09nnzD3LnLI\/mnFsh4NFnpS0SjZtK2mxxHJ+rr\/1ElM5uQPQiQM\/FLwNgFAPekpqqugv9bZFi5rxtq9lDTzEud0GlIIcfHwgavywpmxlZAZ7eeDniIieAHolpJJLwDGu\/EAS8U4YqwgpOaFJ46kJUnSa6THTzaFDZavn8DS5N74AljcMCU2WWvfOnyASFvojX6LEbJ+316It3fzlbBT4BnDcf3Jv9IWdKn51Zq44lLIZ\/P0VFHE57rClWeNUghpGl+iouiabfC29rL5fHzqZMIbniYqFdlW1qpwuei\/Js0ENMBGOzVaDsVm3tPMvQLagSzhlJn\/QAdoanW61IXO9w5I4NqJByvZ+OUGdewHL+PQvEG8O\/zNAjf0KFC6wF7nNLreeWH38eeA54uosAmapU5xUtbTou9hLc62l5whPHVQ2AE2Sln5fE5oBKg6ri4XsUQI3sjK7dKWB8kmFNt79grtOJbRMcyLjO2EfEuNXqxUswLL50\/\/76gtz7lp8cqkQrKbBiozbBqw1F1ZB\/YZIqjFokHVNkiNhMknZ2XLm+1VLJm0sTFhXpwKnX6+FTJT5NW9VNgT4DVcD6jZCPxXuuaPVc+xjq+N8xwACGEl0wmAudAYj1aLF82VhoYFxvPpzhRciXTs79gSuglJ3B7BKd3J+mG45IHhKZn+\/aGxpIeqd93xqsgKYg6kL5EhY+9JCwMGNSFjwrB3ve2CX7lZn1luHG9i\/XRuLDX9eSEI1RIkjUYDOYn1dATCqcPHNK8LLGUTDBPliyIobPp9rYKLWJqRmfV\/aWVo7ZpYpRsadMSWk3Z5U+W4IrZBoRnWyRnR2KYK\/8al\/SCQ2em6ydH0YGYjSFt1mE+TqEWl06CzC9XkcPNSPGKWM1RX1eqt3\/dZ\/91os\/+70feF7ozUzVG5QvYwv8bqxwqj+yeNh0dYYfrjnGBMt3B4SEzzIVq1gBlfSw0vR\/iLJ3gqnrJSzew4ltoT1Cc73PfQdjSbPUqwaVkg30XzQGkx6\/NLQtzdTQeeAgISkMQPnqs5EWmaN3zp71I5QfoQcx6x88sni7w0LLv8hDVPL7jQgTnAaO1A0FjD7GIsb3sCM6dJtT+9NWgYnjWnMCX6q3lYCGZO8I3FVv\/iIsV7H\/wCMkb5RyN5ndFoxj\/T10QacIhUW0U1sHSHoJw\/PgzKC\/5cXmKI9c7\/O+7WG3i9jR0AaRGJg0PTrbsq1IPGR2KRvtYtS\/KbWqw7VvR3NbQXryqDYq7dCyLYyv5OGfTcbX2ylFOrcDnxTZS0KYA37hx\/U5t0MTW64tPc0v\/utHGZnLCMJoTkEaEUdDBpT5cjgL0gv0aXNaCWecqvr5BAYT3Wk6trwSzBciVZKxdjE5ky5HQdMCb6O2Zgj+xe5doGiHETHbQ4WZOdm5AIRLX6ie52eR+hSMI43wAgLIFlmKUUGUbQ7+1M\/aHBcrYFMhu3pLaTSA4dmMTvPbnF86SnOlwtmM73dP4bTHNKpi2l\/EzPLk566OeGptCqKRycNgUzDwH4Rk\/fSItrU+5OAAQr0Mfl5qyBj1QW06N5PPR42gm21ou00Ss2OyAsDpqdURrMkbxcu4iO78Rg\/4Zq1jVSOtqka\/DLDS0OMCsEAQPsPmxfonlfTFV6EodOIfnazvcJAKC0LthYcVV2qO7\/nYOHVVvAwgBBnWiJK1EtSHzWNjVd1HFqFpgCxLp5H4V5JHn\/dp1EijwZZZZ+BOfgd7VR1MMX6m\/m\/agkDdlAjh7g\/qtOWa3c6612mfmJuUXZM+IzMfjxbfs3ArNHe+gc\/c5Ug0vSQvyNq+GK2uHu6DSDxfKMHXgvilCDmyj3BC0WZ43d42OHh+O9jwIfqdjuXRa0rygd+RBWa7vmzX5RZbVnKRyeO8Tpglm4wxeT5xjGUM2LmH+3bRda12AZ4bo7tF1UM+\/tUZuuckN7FewSTPALnowOls76eOD4EA7eIWyOPOr9PrXJu0foetOzAAhhZ5mBYN\/u4XNyViXyXNREhRkRmIcNiGRQoF1xzF1yCDXNaAmO9EDBHjv5VnYNcZ1dsO\/eGXMVqXm0VX75E8dWLq7hvm4WyNXALUa+XbDLet0ngMxtHRVzDpqwDCB2N0qUbmqhg1ZJD88GSjFpoVz2LeF2u14Ihyh5gPaICeyjYFl00W3X40ICHwO1RXR4kHVdegxXI56ULfUmiq\/UpLMBp48i3AE\/IIxKOFomDqKlZKVyWEYKXM85aApeh0bvUaUv3QIpkgY\/cIVZ1TT6I9HWGEtfHeEpU+HqnEB9pKzcdxv7Dv0AO9FBykg68jkiFMezWlCG870U7lIO6vudm1ZVd\/RqZ\/GyWjbnM9BggOfntxpcp2G9NBLnh9xnZmIb3LImTB3Lo\/EJwIvYQCTEzL+qdneimPn9MejIhAbqacRvj\/uYIv3UXREi+BJEDMc8HbtBURPzkGRX8\/+mtuR9V9JxtZjaRyTB0Q==","iv":"648b3cab3e77cc2403bb16faa3e68e54","s":"44b3e09d2101e6dc"}
Share your thoughts. Click here