Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"1d691fa2e213266807027fad76b79c8e","s":"2c2af020e15a1e66"}
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