Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"6380b11576f55d3a8a4d2b8fc0531457","s":"3bae039c9868a7c9"}
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