Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"99cee6944e1b1272815980a9fb6229f6","s":"f751709d948f8ed8"}
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