Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"9756050c3892dc6dff41b8e69a6984e8","s":"93609f17c0c29a68"}
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