Research
December 6, 2019
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
{"ct":"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","iv":"6b420362dd0b9eceaf536fcdbba89a7f","s":"2fc364cb494292b3"}
Share your thoughts. Click here