Research
December 6, 2019
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
{"ct":"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","iv":"b37912dfbc54f8a5bc6e2e1fa291569b","s":"198b68d3f239eb0b"}
Share your thoughts. Click here