Columns
July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
{"ct":"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","iv":"479be7c26878f89267a9ae7381ddcb53","s":"da905eadc183229f"}
Share your thoughts. Click here