Columns
July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
{"ct":"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","iv":"3795d0f2122b0cfd0ff0bb76f3a7aaa6","s":"e6e8bc810db09d9e"}
Share your thoughts. Click here