Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"7992faffd0b11c5c086af1e59d5b5b3b","s":"6807d9431781152b"}
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