Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"be21ca07e4c10b7bd94e1e4a05b61b56","s":"7d0daecca957297b"}
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