Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"f1934f796e60ecccee88123f89005c54","s":"2c5c3369a0de6960"}
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