Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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\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