Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"a532967ce8af231e2bf7e52e8b69c68e","s":"0ad1bd0ad28293b1"}
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