Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"2ede2d43a1d82b47fa650bd327c73853","s":"6db56c5421b2db5b"}
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