Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"5afe04cc5039e59e453b26c536220cf6","s":"d1a3fb57062ba0cc"}
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