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Fragrance and personal care

Fragrance shoppers skew towards premium buys: report

April 29, 2019

Louis Vuitton Les Parfums Emma Stone The ninth fragrance for Louis Vuitton. Image credit: Louis Vuitton

 

The majority of global beauty and personal care spending resides within mass price levels, but when it comes to fragrances, premium and luxury products are the dominant force.

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