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Home furnishings

Frette CEO on why seasonal collections are out as linens brand contemporizes

September 19, 2018

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

By Mickey Alam Khan

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
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