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Home furnishings

Frette CEO on why seasonal collections are out as linens brand contemporizes

September 19, 2018

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

By Mickey Alam Khan

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.

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  1. Mandarin Oriental refreshes The Landmark, Hong Kong
  2. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  3. American Express cardmember spend up 25pc with improved customer experience
  4. Schiaparelli begins Harrods takeover
  5. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  6. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  7. Alexander McQueen takes Manta handbag underwater
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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