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Feb. 7, 2026
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  4. Estée Lauder Companies raises full-year outlook
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Home furnishings

Frette CEO on why seasonal collections are out as linens brand contemporizes

September 19, 2018

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

By Mickey Alam Khan

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Estée Lauder Companies raises full-year outlook
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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Champagne Telmont earns Regenerative Organic certification
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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IHG dedicates new ‘Fancierge’ experiences to rugby fans