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Home furnishings

Frette CEO on why seasonal collections are out as linens brand contemporizes

September 19, 2018

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

By Mickey Alam Khan

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.

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  3. Loewe names 2026 Craft Prize finalists
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  5. Global demand for luxury hotels outpacing supply: JLL
  6. SCAD lands $10M jewelry program endowment
  7. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
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  10. Rolls-Royce drops in at Oberoi Concours d’Elegance
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SCAD lands $10M jewelry program endowment
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Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton