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June 29, 2025
  1. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  2. Trussardi’s creative director leaves family business
  3. Aston Martin launches first luxury home in Asia
  4. Quarterly sales down at Versace, Jimmy Choo
  5. Saks Global sharpens menswear strategy
  6. Fendi names soccer star Karim Benzema as sneaker ambassador
  7. Prada Group sees first quarter sales rise 16pc
  8. Is the sea of sameness killing luxury?
  9. Versace owner Capri Holdings buys Italian footwear maker Alberto Gozzi
  10. 1stDibs features global design professionals on annual award list
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Marketing

From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat

April 27, 2017

This interactive campaign by Montblanc is part of the brand's global collaboration with UNICEF This interactive campaign by Montblanc is part of the brand's global collaboration with UNICEF

 

By Yiling Pan

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  1. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  2. Trussardi’s creative director leaves family business
  3. Aston Martin launches first luxury home in Asia
  4. Quarterly sales down at Versace, Jimmy Choo
  5. Saks Global sharpens menswear strategy
  6. Fendi names soccer star Karim Benzema as sneaker ambassador
  7. Prada Group sees first quarter sales rise 16pc
  8. Is the sea of sameness killing luxury?
  9. Versace owner Capri Holdings buys Italian footwear maker Alberto Gozzi
  10. 1stDibs features global design professionals on annual award list
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