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July 11, 2025
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Legal/privacy

FTC’s Do Not Track proposal could threaten viability of luxury Web advertising

December 3, 2010

The battle over behavioral targeting rages on

 

By Peter Finocchiaro

The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Hermès makes fitness fabulous with Hong Kong pop-up
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Ulta Beauty acquires UK-based Space NK
  9. Chrono24 names first-ever chief growth officer
  10. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon