Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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","iv":"94721de10d902c408e98ad699ea7a3be","s":"f2686bcd8b6b9e6c"}
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